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NAB Show Renews Commitment to Hollywood Post Alliance Engineering Excellence Award

(Los Angeles, CA)

The Hollywood Post Alliance(r)

– the trade association for the post production community – has announced that

NAB Show

will sponsor its HPA Engineering Excellence Award again this year, renewing its commitment to the organization’s HPA Awards and its Engineering honors. The Awards were launched in 2006 to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent and build involvement in the Hollywood Post Alliance.

The HPA Awards are the standard by which creative and technical excellence in the art, science and craft of post production are measured. The Engineering Excellence Award is a coveted honor, long recognized by the technical and post production community as a gold standard of accomplishment. The Engineering honors were developed to showcase and reward inventors, manufacturers, vendors and/or peer post production companies for their outstanding product or technology application offerings.

Chris Brown, EVP Conventions & Business Operations of NAB announced the ongoing affiliation. “We value highly our commitment to the Hollywood Post Alliance and see the HPA as a crucial cornerstone in the industry. The Engineering Excellence Award is one of the most esteemed in the post industry, and we are proud to sponsor something that recognizes the innovative technology and tools that are inspiring the incredible work of our creative community. We look forward to the evolution of our partnership.

Leon Silverman, President of the HPA, commented, “We are proud that we have again earned the support of NAB Show, and are honored that we will continue our collaboration with them for this Award. The HPA Engineering Excellence Award speaks to the significance that technology and tools play for our creative community. To have NAB Show sponsor and present this award is significant. This partnership between NAB Show and HPA brings great focus on those companies and individuals who present and create our industry’s best work, which we celebrate each year at the HPA Awards.”

The Hollywood Post Alliance has announced the recipients of the organization’s Engineering Excellence Award for 2011 – Sony Professional Solutions of America, Dolby Laboratories, Lightcraft Technology and IBM (


The 2011 HPA Awards show will be held on November 10th at the Skirball Cultural Center in Los Angeles, CA. Tickets are now available at

or at

. For questions regarding ticket purchases call 213-614-0860 or write to

. Press inquiries should be directed to Christine Purse or Mimi Rossi at ignite, 818.303.8088 or email


About the Hollywood Post Alliance(r)

Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards

The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. The HPA Awards will be presented with generous support from Premier Sponsor: NAB Show; Foundation Sponsors: Avid Technology, Company 3, Deluxe, EFilm, Encore, Method Studios and Stereo D and Supporting Sponsors: Grass Valley, Light Iron Digital, Quantel and Xytech.

About NAB Show

The NAB Show, held annually in Las Vegas, is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at


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Media Contact:
Ignite strategic communications
p: 818.303.8088
Christine Purse,

Mimi Rossi,