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NAB 2009: Autodesk Presents Visual Effects Software for Digital Entertainment Creation

New Versions and New Product Launch Raise Creative Bar and Help to Improve Efficiency

Autodesk, Inc., will participate in the National Association of Broadcasters (NAB) Show in Las Vegas, April 18–23, 2009. At NAB, Autodesk expects to unveil a new product and showcase its latest visual effects, finishing, color grading and animation solutions for film, television and commercial post-production.

Autodesk Product Showcase

At the Autodesk booth SL2120, NAB attendees can see demonstrations featuring the following products:

• Autodesk’s new product designed to help boost productivity, expand capacity and develop talent
• 2010 versions of Autodesk Flame, Autodesk Flint and Autodesk Inferno software for visual effects
• Autodesk Smoke 2010 software for finishing
• Autodesk Lustre 2009 Extension 1 software for digital color grading
• Autodesk 3ds Max 2010 software for 3D modeling, animation and rendering
• Autodesk Maya 2009 software for 3D modeling, animation, visual effects and rendering
• Autodesk Softimage 7.5 software for 3D modeling, animation, visual effects and rendering
• Autodesk Mudbox 2009 software for digital sculpting
• Autodesk Toxik 2009 software for procedural compositing

For detailed descriptions of Autodesk Systems products and NAB events, please visit the Autodesk Virtual NAB Press Room, which will go live on Monday, April 20, 2009.

Show attendees are also invited to view live workflow demonstrations focusing on the creation, sharing and re-use of assets across the entire production pipeline.

Autodesk Customer Showcase

Many of the film and television industry’s top digital artists will demonstrate their stunning work at the Main Stage Theater in the Autodesk booth. Scheduled presentations include:
• Brian Mulligan, senior editor, WTHR TV Indianapolis, showcasing how it uses Smoke to create on-air promotions and commercials in a broadcast environment
• Steve Mottershead, director/Flame artist, Park Pictures/Artjail, demonstrating use of Flame in the creation of several television commercials, including Audi R8 “Tunnel,� Levi’s “Runaway Jeans� and Nissan “Grown Up�
• Scott Malkie, post-production supervisor, The Martin Agency, showing several internal projects completed at its facility and also highlighting the broadcast community in Richmond, Va., and the ease with which facilities share data
• David Cole, senior digital colorist, LaserPacific Media Corporation, presenting his work with Lustre on the film comedy “Zack and Miri Make a Porno�
• Kirk Balden, Flame artist/visual effects supervisor, Smoke & Mirrors NY, demonstrating the facility’s use of Autodesk software for commercial production

Japanese and Spanish Demonstrations: Tuesday, April 21, 2009
The international presence at NAB continues to grow. In recognition of the global audience at the show, Autodesk will present demonstrations in Japanese and Spanish at the Main Stage Theater in the Autodesk booth SL2120 on Tuesday, April 21, 2009. The Japanese demonstration will be from 4 p.m.–5 p.m. Pacific time, followed by the Spanish language demonstration from 5:30 p.m.–7:00 p.m., Pacific time.

Autodesk Public Events

• NAB 2009 User Cocktail: Register at

Sunday, April 19, 2009, at 7:00 p.m., at the Wynn Hotel, poolside
We are always looking to spend more time with the creative professionals who inspire us—our customers. Join us to enjoy an evening of drinks with the community of Autodesk customers.
• Simply RED Event: No registration required
Monday, April 20, 2009 at 4:30 p.m.–5:30 p.m., at Autodesk booth SL2120
Join Ted Schilowitz, leader of the rebellion at Red Digital Cinema, and Autodesk to see the latest RED workflow using Autodesk visual effects, finishing and color grading tools.

• NAB Education Event: Register at

Tuesday, April 21, 2009 at 5:30 p.m.–7:30 p.m., at Wynn Hotel, Alsace 1
Learn more about Autodesk’s education programs, and hear from schools and high-profile industry professionals about how they are using Autodesk products as part of cutting-edge production workflows.
o Launch of the new Creative Careers Classified program for film
o Review of Autodesk education resources and initiatives
o Dan Leonard, associate dean, Chapman University, talking about the school’s integration of Lustre, Smoke, and Flame into its curricula
o David Cole, colorist at LaserPacific Media Corporation who has worked on high-profile films, such as “King Kong�
o Bruno Sargeant, film and television industry manager, Autodesk


Autodesk solutions will also be featured at the following partner booths:
• Sony Electronics booth C11011: Autodesk Flame visual effects system and Autodesk Lustre digital color grading system
• HP booth SL4420: Autodesk 3ds Max and Autodesk Maya animation software

Autodesk thanks its technology partners HP, Intel, AJA, Xyratex and NVIDIA for supporting Autodesk’s presence at NAB 2009.

About Autodesk

Autodesk, Inc., is a world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art Digital Prototyping solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit


Autodesk, AutoCAD, Flame, Flint, Inferno, Lustre, Maya, Mudbox, Smoke, Toxik, and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2009 Autodesk, Inc. All rights reserved.