MPC Teams Up with Caviar on Purity Ring’s Latest

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MPC teamed up with Caviar Director and UK Music Video Award-winner AG Rojas on a beautiful production of Montreal duo Purity Ring’s latest music video, Lofticries. An MPC team led by VFX Supervisor Benoit Mannequin and Producer Summer McCloskey handled all VFX, color grading and a number of creative shot transitions.

“Purity Ring is a great young band with a fantastic, unique sound, and we were excited to team up with a first-rate director like AG to create this visual story for them,” stated Mannequin.

The video is a series of four continuous shots, each trailing a different character as they navigate a surreal landscape. The MPC team handled several VFX tasks – duplicating rain patches and puddles to extend the shoot’s man-made waterworks into a fully immersive downpour, digitally rebuilding a floating body so that models used across multiple shoots would appear uniform, and cleaning up background logos, wires and reflections. One especially complex assignment required the MPC team to stabilize shaky camera footage by projecting the scene’s background into an artificial 3D space and recreating the progression of the scene with smoother movements.

Of all the work that MPC contributed to the project, however, VFX Supervisor Benoit Mannequin identified the development of the video’s inventive transition effects as the project’s most stimulating creative challenge. “AG wanted us to come up with an original way of transitioning between the four vignettes that would facilitate the overall narrative, stated Mannequin. “We had to find an effect that would heighten the eerie atmosphere of the video while producing a smooth and logical flow in the final edit.”

Credits:

Artist: Purity Ring
Song: Lofticries
Launch: November 2012

Production Company: Caviar
Director: AG Rojas
DOP: Michael Ragen
Art Director: Ashley Fenton
Exec Producer: Jasper Thomlinson
Producer: Onye Anyanwu

VFX: MPC
VFX Supervisor: Benoit Mannequin
VFX Team: Clement Renaudin, Katerina Arroyo
Executive Producer: Asher Edwards
Producer: Summer McCloskey

Color Grading: MPC
Colorist: Ricky Gausis
Producer: Amanda Ornelas

About MPC:

MPC is an award winning VFX and Digital studio servicing the advertising, motion picture and television industries. From its London, New York, Santa Monica, Vancouver, and Bangalore offices, MPC’s dynamic and diverse team delivers industry-defining VFX, animation, motion graphics, color grading, production, projection mapping, social and mobile application development, online advertising, data management, software R&D and pipeline development.

With a trio of integrated divisions, MPC utilizes a unified approach that drives the use of existing or newly created assets across the whole range of today’s media landscape. MPC Creative handles client projects directly with top-notch directing, CG animation and character design. MPC FX Studio is a dedicated corps of graphic and digital designers who bring clients’ visions to life. MPC Data Lab processes the content and makes it available for editing on demand. MPC is a Technicolor Company.

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