MPC NY was recently tapped by BBH and director Noam Murro to create extensive VFX work on a promo for Killzone: Shadow Fall, the highly anticipated new entry in the high-octane first person shooter Killzone franchise, which recently launched in tandem with the PS4 console. MPC NY artists brought their magic touch to nearly every frame of the spot, collaborating closely with the director and agency. The VFX team created a barrage of effects and 3D environments to bring the ambitious live-action/VFX hybrid to life as a fuming hell of a futuristic warzone through several distinct settings.
“The project was collaborative from the start and in meetings with Noam and the BBH creative team early on, we all agreed that his should not look like your average videogame commercial,” says MPC NY Creative Director Alex Lovejoy. “We wanted something that looked like it took place in the real world of the future. The idea was to stay true to the game while creating a novel universe that would really pull the viewer in. The five scenes varied dramatically in tone, each with its own look development and execution, so we were constantly testing the boundaries of what those looks should be. In the end we were thrilled that we’d created a piece that stands on its own while appealing to the hardcore gamers who’ve been looking forward to this film and the game for months.”
MPC NY had a team comprising nearly 20 artists working concurrently on each scene/location, building from foreground plates of the hero talent and action, and creating a 3D world that felt true-to-life while highlighting the sheer carnage and destruction portrayed in the game. The end result is a realistically dark depiction of a war-torn environment and society.
MPC Artists touched nearly every frame – nearly 60 shots – of the promo, altering, enhancing, grading and integrating the footage while extending the digital world around the live-action. In the graduation scene, for example, MPC NY crafted an environment around characters shot against a green screen. Working with just a smidgen of ground in the checkpoint scene, the studio digitally extended the world, creating a swirling sandstorm around the hero character and installing a plethora of planetary features.
“Because the camera is always moving, we had to be very specific about the way that we built these backgrounds out,” explains MPC NY Head of CG Vicky Osborn. “In the foreground shots, filmed on very small sets, we created flying ash and other bits of detritus. The mid- to background segments required that we build all of the elements in CG to keep the parallax in the shot, while the far-ground shots, including one shot from an Opticopter, required various levels of mapmaking.”
This seamless integration of VFX and live-action is due in large part to MPC NY’s decision to look-develop each environment through concept work and extensive discussions with the agency and Director Noam Murro. MPC representatives from London and New York attended the three-day shoot in Budapest, working closely with the production designer to determine how the sets would look, which elements to build practically and which elements would be extended and enhanced with VFX, liaising closely with MPC artists in NY throughout the production process.
Title: Killzone: Shadow Fall Promo
Agency: BBH New York
John Patroulis: CCO
Ari Weiss: Executive Creative Director
Tim Nolan: Interactive Creative Director
Ian Hart: Copywriter
Dave Brown: Art Director
Rahim Masunu: Designer
Kate Morrison: Senior Broadcast Producer
Jenn Mann: Interactive Producer
Sean McGee: Business Affairs Manager
Armando Turco: Head of Account Management
Melissa Hill: Account Director
Jon Moll: Account Executive
Digital Production: The Famous Group
Director of Interactive: Michael Marina
Interactive Producers: Sofia Anjum
Interactive Producer: Annie Chen
Development Team Lead: Hayk Bezirganyan
Technical Lead: Brandon Fisch
Development: Anthony Sherritt
Interactive Technical Project Manager: David McGreavy
UX/IA Team: Brittany Faix, Melissa Sweet
Design: Mark Hughes
Animation: Spencer Dina
Digital Strategy Director: Sonya Cifuentes-Hiss
Interactive Account Executive: Magali Huot
Film Production: Biscuit Filmworks
Noam Murro: Director
Shawn Lacy: Managing Director
Colleen O’Donnell: Executive Producer
Orlando Wood: Executive Producer
Charlotte Woodhead: Producer
DoP: Simon Duggan
Editorial: Work Post
Editor: Neil Smith
Assistant Editor: Adam Witten
Executive Producer: Erica Thompson
VFX: MPC NY
VFX Executive Producer: Justin Brukman
Head of New Business/Producer: Camila De Biaggi
Creative Director: Alex Lovejoy
VFX Supervisor(s): Vicky Osborn, Jim Radford
VFX Team: Vicky Osborn, Bill Dorais, Andres Weber, Kevin Lu, Ashley Bernes, Charlotte Bae, Shane Simpson, Stu Schwatrz, Mike Marcek, Chris Bernier, Vanessa Lee, Grae Revell
Digital Matte Paintings: Martin Boksar, Emma Taylor, Vidhu Venkat, Somnath Patra
2D Lead: Alex Lovejoy
Compositing: Sang Lee, Carl Fong, Mikael Pettersson, Jonathan McKee, Asuka Otake
Grade: Adrian Seery
Grade Producer: Claudia Guevara
Grade Assistant: Daniel Silverman
Music: Atticus Ross, Claudia Sarne and Leopold Ross for Missing Pieces Inc.
Sound Design: Brian Emrich
Audio Mixing: Sound Lounge
Mixer/Audio Post: Tom Jucarone
Assistant Mixer/Audio Post: Mark Ledwidge
VO Record: Lime Studios
Talent: Rohan Young
MPC is a creative studio.
We craft spectacular visual experiences in any space, on any screen.
We have been one of the global leaders in VFX for over 25 years, with industry-leading facilities in London, Vancouver, Los Angeles, New York and Bangalore.
Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of our most famous projects include blockbuster movies such as the “Harry Potter” franchise, “Pirates of the Caribbean: On Stranger Tides,” “Prometheus” and “Life of Pi,” and famous advertising campaigns for brands such as Evian, Cadbury, Sony, Coca Cola and John Lewis.
Our broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital and experiential production, colour grading for advertising and any combination of these services.
MPC is the sum of the parts: creative partners and a range of creative solutions harnessed through a dedication to collaboration. It all comes together in our enthusiastic and talented people, working every day to be a part of creating some of the best and most inspirational work in the industry.