MPC Digital's Voss Speaks at AICP

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Creative Technologist Neil Voss contributed to

The AICP Conference


The Rise of the Creative Technologist

panel, a highlight of this week's two-day event at The TimesCenter. Voss joined Husani S. Oakley, Technology Director at Wieden + Kennedy, NY, for a dynamic discussion on the evolution of the classic art director-copywriter pairing in the creative process, to the increased presence of technologists. Exploring the necessary yet gradual emergence of the creative technologist, Voss and Oakley spoke to the role's distinctions in agency and production settings. Tool of North America's Dustin Callif moderated the panel, which was featured as part of the AICP's Digital Conference on Thursday, October 27.

The AICP Conference is one of the most widely attended events in marketing, bringing together all facets of the industry to discuss the ever-changing intersection of creativity, advertising, and business. For more on the AICP and the Conference, visit


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About MPC

MPC is an award winning VFX and Digital studio servicing the advertising, motion picture and television industries. From its London, New York, Santa Monica, Vancouver, and Bangalore offices, MPC's dynamic and diverse team delivers industry-defining VFX, animation, motion graphics, color grading, production, projection mapping, social and mobile application development, online advertising, data management, software R&D and pipeline development.

With a trio of integrated divisions, MPC utilizes a unified approach that drives the use of existing or newly created assets across the whole range of today's media landscape. MPC Creative handles client projects directly with top-notch directing, CG animation and character design. MPC FX Studio is a dedicated corps of graphic and digital designers who bring clients' visions to life. MPC Data Lab processes the content and makes it available for editing on demand. MPC is a Technicolor Company.

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