motion504 Gives A Glimpse Into The World Of Deloitte In Stylized Brand Video

Author:
Publish date:

Deloitte/Barcelona recently commissioned broadcast design & animation studio motion504 to create a primary branding video that serves as the main communications piece for the world’s largest professional services company. The piece, “Questions,” will next be seen on YouTube as part of Deloitte’s upcoming ad campaign.[caption id="attachment_28665" align="alignright" width="300" caption="Deloitte's "Questions" Brand Video"]

[/caption]

To view “Questions,” please visit:

http://www.motion504.com/Deloitte_Questions.mov

Collaborating on a script and initial frames provided by The Partners, motion504 created a high-end and polished animated piece that was reflective of the century-old company’s commitment to providing responsible, sustainable, and forward-thinking solutions for its clients.

“We were tasked with giving life to the transitions between the visual ideas and finding a way to tie all of the concepts together in a cohesive way,” explains Andy Reynolds, motion504 President. “Previously, the graphics for their internal videos had more of a corporate feel. We created completely new visual and animation styles, and developed brand guidelines for Deloitte to use in future promotional content.”

The challenge for motion504 was to take the white, flat and clean-looking Deloitte brand and create a high-end dimensional translation of their branding without making the piece feel like a moving version of their print work. Using V-Ray, a third-party renderer for Cinema 4D, allowed motion504 to achieve a look that was more reminiscent of a shot piece than one that was synthetic motion design.

“We were able to create this look using nice lighting and shadows,” concludes Reynolds. “We had to find that balance of giving Deloitte, a well-known and trusted company, more personality and emotion, but not making it too playful or cute. This piece was an introduction to the world of Deloitte.”

Client: Deloitte Project Title: “Questions” Creative Director: Carlos Martinez Onaindia Copywriter: Brian Resnick

VFX & Animation Company: motion504 Creative Director: Andy Reynolds Animators: Amy Schmitt & Scott Wenner Executive Producer: Eric Mueller

Toolset: Cinema 4D, After Effects

Audio Post Company: BWN Music Composer: Jack Ventmiglia Sound Design & Mix: Dan Kramer and Carl White Executive Producer: Annie Sparrows

About motion504:

motion504 is a broadcast design, effects and animation studio specializing in the art of motion. Featuring the talent of senior-level creative directors, designers and animators, the company works for TV, film, music and advertising clients.

With its open studio space, motion504 is built upon the idea of collaboration through communication, critique and contribution amongst its artists and clients.

www.motion504.com

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.