motion504 Gives A Glimpse Into The World Of Deloitte In Stylized Brand Video

Publish date:
Social count:

Deloitte/Barcelona recently commissioned broadcast design & animation studio motion504 to create a primary branding video that serves as the main communications piece for the world’s largest professional services company. The piece, “Questions,” will next be seen on YouTube as part of Deloitte’s upcoming ad campaign.[caption id="attachment_28665" align="alignright" width="300" caption="Deloitte's "Questions" Brand Video"]


To view “Questions,” please visit:

Collaborating on a script and initial frames provided by The Partners, motion504 created a high-end and polished animated piece that was reflective of the century-old company’s commitment to providing responsible, sustainable, and forward-thinking solutions for its clients.

“We were tasked with giving life to the transitions between the visual ideas and finding a way to tie all of the concepts together in a cohesive way,” explains Andy Reynolds, motion504 President. “Previously, the graphics for their internal videos had more of a corporate feel. We created completely new visual and animation styles, and developed brand guidelines for Deloitte to use in future promotional content.”

The challenge for motion504 was to take the white, flat and clean-looking Deloitte brand and create a high-end dimensional translation of their branding without making the piece feel like a moving version of their print work. Using V-Ray, a third-party renderer for Cinema 4D, allowed motion504 to achieve a look that was more reminiscent of a shot piece than one that was synthetic motion design.

“We were able to create this look using nice lighting and shadows,” concludes Reynolds. “We had to find that balance of giving Deloitte, a well-known and trusted company, more personality and emotion, but not making it too playful or cute. This piece was an introduction to the world of Deloitte.”

Client: Deloitte Project Title: “Questions” Creative Director: Carlos Martinez Onaindia Copywriter: Brian Resnick

VFX & Animation Company: motion504 Creative Director: Andy Reynolds Animators: Amy Schmitt & Scott Wenner Executive Producer: Eric Mueller

Toolset: Cinema 4D, After Effects

Audio Post Company: BWN Music Composer: Jack Ventmiglia Sound Design & Mix: Dan Kramer and Carl White Executive Producer: Annie Sparrows

About motion504:

motion504 is a broadcast design, effects and animation studio specializing in the art of motion. Featuring the talent of senior-level creative directors, designers and animators, the company works for TV, film, music and advertising clients.

With its open studio space, motion504 is built upon the idea of collaboration through communication, critique and contribution amongst its artists and clients.


Bluebell Triple Stack Silhouette

Bluebell Opticom at the 2018 NAB Show

At the 2018 NAB Show, Bluebell will demonstrate the Silhouette line of rugged, deployable, high-density, mixed-technology media converters. The heart of the Silhouette power-insertion product family for robotic cameras in remote production scenarios, the Silhouette is a fully integrated 4K UHD robotic head system that works with SD-SDI, HD-SDI, 3G-SDI, and 4K UHD cameras to provide power and control to the camera head and fibre optic connectivity for the remote-control panel. As a result, operators no longer need to rely on stadium power. The customizable Silhouette comes in three sizes and can accommodate any combination of 4K HDR, quad 3G-SDI, trilevel sync, GigE, serial data control, communications, IFB, and multichannel audio signals. Customers can choose to get power from a 12V DC supply, a V-Mount battery, a hybrid cable, or a combination of the three. Introduced at IBC2017, Silhouette units are deployed all over the world in sports, theatre, and music venues.


Riedel Intercom System Shines for 'Singin' in the Rain' at the Grand Palais

Riedel Communications' intercom systems have taken center stage for "Singin' in the Rain," the first musical ever presented within the famed Grand Palais in Paris. Directed by Robert Carsen, this version of the popular musical originally opened at the Théâtre du Châtelet theater and opera house and then moved to the Grand Palais when the Châtelet closed for renovations. Riedel's Artist, Bolero, Performer, and RiFace systems support communications throughout the 2,400-seat theater built within the Grand Palais.