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JVC Professional Products Company, a division of JVC Americas Corp., today announced that Minneapolis-based AVEX, a professional audio video rental and production company, purchased a JVC GY-HM790U ProHD


for its live event and video production divisions.

“We are getting requests for our camera – not only from our corporate rental clients, but also from other production firms in town,” said David Throldahl, AVEX president. “We have received phenomenal reports back from our clients, our own staff, and other contractors that have a chance to use the camera.” AVEX chose the


camcorder because of its outstanding picture quality and ease of use. In addition to its own staff, the company uses a network of subcontractors for its live event production, so it was important that the camera be easy to operate, even with limited hands-on experience. “Also, the fact that we can shoot directly to more affordable SDHC cards and hot swap them made the solution exceedingly simple,” Throldahl added. Beyond its event production division, AVEX recently launched GoPortal, a Web streaming service, and GoProduction, which provides creative services and video production to new and existing clients. “We really wanted to find the ‘perfect world’ of accommodating our existing live production business with our foray into content creation,” Throldahl explained. “The GY-HM790U has fit the bill perfectly for us. We had a unique need for this particular camera purchase, and we couldn’t be happier with the crossover on our investment.”

With an innovative modular design and a full complement of accessories, the GY-HM790U supports multicore or fiber-based production. It features three 1/3-inch CCDs, which allow a lighter, more compact form factor for better maneuverability in the field. Its dual card slot design records full HD 1080p, 1080i, and 720p at a variety of frame and bit rates. JVC’s native file recording, the industry’s fastest shoot-to-edit workflow, provides native .MOV files for Final Cut Pro or Adobe Premiere, as well as native .MP4 files for other NLE systems.


Headquartered in Wayne, New Jersey, JVC Professional Products Company is a division of JVC Americas Corp., a wholly-owned subsidiary of JVC Kenwood Corporation. JVC is a leading manufacturer and distributor of broadcast and professional video and audio equipment. For further product information, visit JVC’s Web site at


or call (800)582-5825.



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