MERGE@Crossroads’ Isham Goes 3D for Bon Jovi

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Continuing a relationship that spans more than two decades,

MERGE@Crossroads

Director Wayne Isham recently lensed the latest video for rock mainstay Bon Jovi. While

What Do You Got?

features the same quality production as all of Isham's videos for the legendary band (stretching back to

Livin' on a Prayer

), this latest clip features one important distinction: it's filmed in stereoscopic 3D.

What Do You Got?

is a tale of money, fame and disillusionment set to Bon Jovi's latest power ballad. The video stars a fabulously rich and publicly admired couple - including a special appearance by actor Wes Bentley of

American Beauty

fame, and actress Scottie Thompson - who, in spite of their constant attention from paparazzi, their opulent mansion, and their jet-setting lifestyle, are profoundly unhappy and estranged from one another. Isham perfectly captures that tension by alternating shots of the couple grinning in public settings - a gala red carpet, a photo op before boarding a private jet, their children's extravagant birthday party - and then turning away from one another in private, sleeping in separate bedrooms, even in hotels. Shots of Bon Jovi rocking on stage - and asking "What do you got if you ain't got love" repeatedly - cut periodically into the footage and appear on Sony TVs and other Sony devices that the couple uses along the way. The spot ends when the couple exchanges a rare but sincere smile as they pass dazzled newlyweds in a hotel lobby.

This is not the first foray in to the 3D realm for the Crossroads roster; director Mark Pellington directed the feature film U23D. MERGE Director/DP Tom Krueger, who was the cinematographer on

What Do You Got?

also lensed the U2 film.

Isham shot the video as Native 3D with a 3Ality Rig and Sony 1500RS cameras. He then worked with Sony on the production, creating both 2D and 3D versions.

"I dug the 3D process, and it was awesome to execute it with long-time friends and collaborators Bon Jovi," noted Isham. "We've worked together a long time, evolving and growing, so I'm happy to continue that tradition with the new medium of 3D."

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Credits

Artist: Bon Jovi

Song Title:

What Do You Got?

Label: Island/Def Jam

Prod Co: MERGE @ Crossroads Films

Director: Wayne Isham

DP: Tom Krueger

EP: Joseph Uliano

Head of Prod: Neil Maiers

Producer: Dana Marshall

3D Consultant: Michelle Leigh

Editorial Co: Bonch Editorial

Editor: Richard Alarcon

Producer: Rik Michul

Post/Effects Co: Color Works

Smoke Artist: Jesse Morrow

3D Sterographer: Corey Turner

Producer: Morningstar Schott

Telecine Co: Color Works

Colorist: John Persichetti

Shoot Location: Los Angeles

About Crossroads

A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world's top directors, show creators, writers, and producers.Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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