, a creative company focused on the science of cinema and communications, today revealed a new renovated office including an expanded video editing suite, a new brand identity, recent customer wins and several recent awards. With this growth, Mercury Labs further establishes its success in local and national film/video productions and public relations programs.
Recent Video Production
Mercury Labs recently created a brand video for
Â®, a toy manufacturer known for classic toys such as the FrisbeeÂ®, Hula-HoopÂ® and the Slip N SlideÂ®. Mercury Labs worked with Wham-O to produce a brand video showcasing the companyâ€™s established and new brands such as Sprig Toysâ„¢.
â€œThe Wham-O video had to cover decades of innovation and seamlessly blend with the companyâ€™s vision for the future of the toy industry,â€? said Kyle Aguilar, CEO, Wham-O. â€œMercury Labs produced an impressive array of visual footage, 3-D animation and backgrounds and did an amazing job throughout, from obtaining historical footage to directing on set to editing the final video.â€?
Another production gave Mercury Labs the opportunity to shoot on the Phantom Gold high-speed camera. Ad agency
came to Mercury Labs to shoot brand education videos for clients
. The videos are currently shared with distributors to energize and educate about the brands and their rich history, mixology, new bottle designs and current target demographics.
â€œOur three-day location shoot covered dozens of shots and each one with its own set of challenges,â€? said Chris Kilcullen, Creative Director, Boxing Clever. â€œMercuryâ€™s attention to detail and meticulous planning ahead of time allowed for an extremely productive session. Both brands ended up with gorgeous footage. The details were crisp and the lighting and color was brilliant.â€?
Recent Public Relations
Mercury Labs recently partnered with Boxing Clever to win agency of record for
marketing services. Mercury Labs is handling public relations for the Airport, including support for social media, business-to-business marketing, special events, the â€œCatch Us Givingâ€? customer service program and public awareness campaigns.
â€œWe look forward to Mercury Labs continuing to assist the Airport in maximizing our public outreach and future social media efforts with their innovative strategies,â€? said Jeff Lea, Lambert-St. Louis International Airport Public Relations Manager.
This summer, Mercury Labs won two additional
, including a Silver Telly for client
. Mercury teamed up with Boxing Clever to produce a
that builds excitement and awareness for Advent Conspiracy, an international anti-consumerism movement for the Christmas season started by four pastors, one of them a local lead pastor at
Mercury Labs was also awarded a bronze Telly for a board member orientation video produced for the YMCA of Greater St. Louis. This video showcases various Y programs and demonstrates the Yâ€™s impact on the St. Louis community.
New Brand Identity
Mercury Labs evolved from Mercury Multimedia, the name that carried the company through its history in Los Angeles and San Francisco before settling in St. Louis. Along with the new name and brand identity is a new web site, a cinematic table of the elements and wall art throughout the new office.
â€œOur new brand inspires customers while celebrating our originality,â€? said
, CEO, Mercury Labs. â€œWe are a company with a unique offering and have launched a new, inspired and cohesive brand identity for our film/video production and public relations services to fuse our capabilities under one roof.â€?
Mercury Labs is located primarily in St. Louis in the area of Locust Business District known as
, a neighborhood home to many creative businesses, including
About Mercury Labs
is a company focused on the science of cinema and communications. Our team has decades of field experience in producing film, video and television content and in operating successful marketing and public relations programs.