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Mercury Labs Unleashes New Creative Space, New Clients, New Brand Identity

Mercury Labs

, a creative company focused on the science of cinema and communications, today revealed a new renovated office including an expanded video editing suite, a new brand identity, recent customer wins and several recent awards. With this growth, Mercury Labs further establishes its success in local and national film/video productions and public relations programs.

Recent Video Production

Mercury Labs recently created a brand video for

Wham-O

®, a toy manufacturer known for classic toys such as the Frisbee®, Hula-Hoop® and the Slip N Slide®. Mercury Labs worked with Wham-O to produce a brand video showcasing the company’s established and new brands such as Sprig Toys™.

“The Wham-O video had to cover decades of innovation and seamlessly blend with the company’s vision for the future of the toy industry,� said Kyle Aguilar, CEO, Wham-O. “Mercury Labs produced an impressive array of visual footage, 3-D animation and backgrounds and did an amazing job throughout, from obtaining historical footage to directing on set to editing the final video.�

Another production gave Mercury Labs the opportunity to shoot on the Phantom Gold high-speed camera. Ad agency

Boxing Clever

came to Mercury Labs to shoot brand education videos for clients

Tuaca Liqueur

and

Chambord Liqueur

. The videos are currently shared with distributors to energize and educate about the brands and their rich history, mixology, new bottle designs and current target demographics.

“Our three-day location shoot covered dozens of shots and each one with its own set of challenges,� said Chris Kilcullen, Creative Director, Boxing Clever. “Mercury’s attention to detail and meticulous planning ahead of time allowed for an extremely productive session. Both brands ended up with gorgeous footage. The details were crisp and the lighting and color was brilliant.�

Recent Public Relations

Mercury Labs recently partnered with Boxing Clever to win agency of record for

Lambert-St. Louis International Airport

marketing services. Mercury Labs is handling public relations for the Airport, including support for social media, business-to-business marketing, special events, the “Catch Us Giving� customer service program and public awareness campaigns.

“We look forward to Mercury Labs continuing to assist the Airport in maximizing our public outreach and future social media efforts with their innovative strategies,� said Jeff Lea, Lambert-St. Louis International Airport Public Relations Manager.

Recent Awards

This summer, Mercury Labs won two additional

Telly Awards

, including a Silver Telly for client

Advent Conspiracy

. Mercury teamed up with Boxing Clever to produce a

promotional video

that builds excitement and awareness for Advent Conspiracy, an international anti-consumerism movement for the Christmas season started by four pastors, one of them a local lead pastor at

The Crossing

.

Mercury Labs was also awarded a bronze Telly for a board member orientation video produced for the YMCA of Greater St. Louis. This video showcases various Y programs and demonstrates the Y’s impact on the St. Louis community.

New Brand Identity

Mercury Labs evolved from Mercury Multimedia, the name that carried the company through its history in Los Angeles and San Francisco before settling in St. Louis. Along with the new name and brand identity is a new web site, a cinematic table of the elements and wall art throughout the new office.

“Our new brand inspires customers while celebrating our originality,� said

Angie Lawing

, CEO, Mercury Labs. “We are a company with a unique offering and have launched a new, inspired and cohesive brand identity for our film/video production and public relations services to fuse our capabilities under one roof.�

Mercury Labs is located primarily in St. Louis in the area of Locust Business District known as

Midtown Alley

, a neighborhood home to many creative businesses, including

Boxing Clever

,

Clarion

,

TOKY

,

Touchwood

,

Spoke

,

Lamar Advertising

,

Rob Grimm Photography

,

FK Photography

, and

Tork Furniture Design

.

About Mercury Labs

Mercury Labs

is a company focused on the science of cinema and communications. Our team has decades of field experience in producing film, video and television content and in operating successful marketing and public relations programs.

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