January 7, 2010 – North Hollywood – Megatrax,
, one of the world’s leading production music libraries known for its innovative radio barter program, has recently further differentiated its business from competitors and launched a barter alternative for its Television and Cable broadcast clients.
“We understand the challenges our broadcast clients have been presented by today’s economy, and continue to seek new and innovative solutions. By offering our libraries and additional services in exchange for commercial inventory, we are uniquely positioned to partner with our clients and meet their demanding station budgets,” said Phil Macko, VP of Sales.
“Like our music libraries, our barter business is specifically tailored to help our clients effectively accomplish their goals,” Macko added.
In addition to expanding its barter offerings, Megatrax has launched a “Quality Counts” campaign focused on the impact of the quality of its products and services. For example, the Megatrax libraries are extremely well defined resulting in easy to locate music that is also simple to use with optimal customization.
Furthermore, working with award winning producers and technicians, Megatrax has committed to utilizing only top quality mastering houses, the same houses used by major recording artists and record labels. This is not a common practice in the industry, where production budgets continue to decline in other music libraries.
Megatrax is also now one of the only library companies to fully control the backend programming of its website and hard drive system allowing them to directly respond to client requests and continue to improve ease of use and functionality issues without the constraints of working with a third party software vendor. Further supporting the Quality Counts campaign, diligent staff music supervisors are trained and provide unmatchable personalized service and expert help with Megatrax clients’ searches.
“We hold ourselves to a meticulous metadata standard so clients can efficiently find exactly what they need quickly and easily, ” Macko added
Each of Megatrax’ libraries has a well-defined personality, a direct reflection of the unique perspectives of its expert producers. Libraries’ broad range include the thrilling high-end set designed for trailer and promo editors in the recently launched Tonal Injection library to the evolution of urban music with Beat Bites and much more.
These libraries and tools help Megatrax bring the finest and most diverse products and services to its clients, including its custom division, Aircast, which specializes in scoring, imaging and theme packages for broadcast and media.
“If bigger were always better, there would be only one retail super-store available to consumers. When quality counts, Megatrax delivers,” Macko added.
Founded in 1991, Megatrax is an independently owned and rapidly growing production music library based in North Hollywood, California. With ten libraries, Megatrax is committed to creating, licensing and delivering the finest quality library and custom music. It is most simply known for its commitment to music + innovation.
Contact: Carline Kaplan, Kaplan Communications Inc., 310-867-4988 or