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MDots Produces “Surreal Life” Launch Promo for TV Guide Network

Hollywood, CA, July 30, 2007 – MDots has been retained by TV Guide Network to design and produce a new promo launching “The Surreal Life.” Seasons one through four of “The Surreal Life” recently began airing on TV Guide Network five nights a week. The announcement was made by Emmy Award winner Allan Wells, president/founder, and Marc Dahlstrom, Managing Director, Mdots. (NOTE: To view this work, please go to:

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“The goal of the spot was to re-introduce The Surreal Life to the TV Guide Networks audience in a way that made it feel special and exclusive to the network. We developed the theme “Live it and love it again” by highlighting the shows “Hook ups and hang ups and the divas and the drama” of the series successful first run,” said Mdots creative director and writer of the spot Marty Wall.

In the promo spot, we hear the announcer say, “This Summer, TV Guide Network wants you to get ‘surreal!‘ Now ‘The Surreal Life‘ is on the TV Guide Network five nights a week, with all of your ‘surreal‘ friends.” Viewers see a colorful, kaleidoscopic display of past “Surreal Life” participants, who include such a diverse array of celebrities as M.C. Hammer, Verne Troyer, Bridgette Nielsen, Vanilla Ice, Corey Feldman, Charo, Traci Bingham, and Christopher Knight. The announcer concludes, “Have a ‘Surreal Summer‘ on the TV Guide Network.”

“The unpredictable Surreal Life attitude is a perfect jolt to TV Guide Network‘s late night programming block,” said Todd McNulty, TV Guide Network, Vice President of On-Air Promotion. “Being a Surreal fan myself, I knew that we had to stay true to the Surreal franchise while making sure viewers want to join the party at its new home on TV Guide Network. Marty and the MDots team took our visual and creative cues to a higher level.”

Mdots Credits for this project were:

Designers: Gabe Schroer and Vince Jimenez

Producer: Diane Eve

Creative Director: Marty Wall

Editor: Mike Southworth

Copywriters: Ed Berenhaus and Marty Wall


Launched in 2006 and based in Universal City, CA, MDots is a creative services company that specializes in the conception, design and production of motion graphics for network and channel branding packages, TV show main titles, live-action promotional spots, and show packages for TV specials and award shows, game shows, sports presentations and news broadcasts. The company is led by Emmy Award winner Allan Wells, president/founder, and Marc Dahlstrom, Managing Director.

MDots is a sister company to Fontastics, a leading, stage-show screen production and design company that provides state-of-the-art graphics and a proprietary, one-of-a-kind multi-screen switching system. Fontastics is operated under the expert technical direction of its founder, Allan Wells.

Members of MDots‘ creative and production staff have previously designed and produced graphics show packages for such high-profile events as the 2006 “Emmy Awards,” “The 60th Annual Tony Awards,” 2007“Grammy Awards,” the “Golden Globes,” the “Daytime Emmy Awards, and the “Miss Universe Pageant,” along with NBC‘s Fall Season 2007 Upfront package. In early 2007, the company produced the Pepsi “Super Bowl Half-Time Open” as well as the special effects which appeared during the live performance by rock superstar Prince.

MDots is located at 4130 Cahuenga Blvd., Suite # 200, Universal City, CA, 91602. The phone is 818/753-3600, and the web is

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Contact: Dan Harary

Asbury Communications PR