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Maxell Teams With StoryCorps to Help Families Record Precious Life Stories

One of StoryCorps “Storybooths,” located in
Lower Manhattan at Foley Square.
Photo by: Dalton Rooney

— Maxell CD-R and DVD-R Media Used by StoryCorps as Part of One of the Largest Oral History Projects Ever Undertaken —

Fair Lawn, NJ – December 17, 2009 –

Maxell Corporation of America, (

www.maxell-usa.com

), announces its media is being used by StoryCorps (

http://storycorps.org

), an independent non-profit organization dedicated to recording, archiving and celebrating the life stories of individuals across the United States in one of the largest oral history projects ever undertaken. More than 50,000 CD-Rs and 500 DVD-Rs from Maxell have been used to record more than 10,000 individual interviews since our collaboration with StoryCorps.

“As an industry leader, Maxell is honored that our CD-R and DVD-R media is capturing memories that will be preserved and celebrated by families for generations,� said Patricia Byrne, senior marketing manager for Maxell. “As the official media of the StoryCorps project, Maxell provides high quality products that ensure that these treasured interviews are recorded and archived for many years.�

Currently, StoryCorps employs Maxell’s CD-R 48x CDs, which have a recording capacity of 700MB, for 80 minutes of audio. The CD-Rs are compatible with 1x through 48x recorders. They are ideal for large file storage, data exchange and multimedia usage. Simultaneously, StoryCorps’ use of Maxell’s Professional DVD-R Plus Series 8X hinges on their top performance, combined with their long archival lives. Featuring 4.7GBs of space and 8X speed, Maxell’s Professional Plus Series DVD-Rs allow StoryCorps to secure unalterable data using superior recording layer technology. It is exceptional for production/post production, duplication and data sharing or exchange.

“Maxell’s contributions are extremely important to the work StoryCorps conducts on a daily basis� said Viviana Bianchi, foundation and corporate relations manager for StoryCorps. “We truly believe that we should each have the opportunity to archive our stories, as we each have something important to say. Maxell media are critical to StoryCorps recording and saving these vital details.�

StoryCorps has collected more than 26,000 interviews with 50,000 participants and expects to record 250,000 interviews by 2013. Maxell media has been used to collect more than 10,000 interviews to date. One recent project in which Maxell media was used is StoryCorps’ Griot Initiative, designed to ensure that the voices, experiences, and life stories of African Americans will be preserved and presented with dignity. StoryCorps also created a 9/11 Initiative, which honors and remembers the stories of survivors, rescue workers, and those who lost a loved ones in the attacks on the World Trade Center, using Maxell media. All interviews recorded as part of StoryCorps’ 9/11 Initiative will be available at the forthcoming National September 11 Memorial & Museum at the World Trade Center in New York. Another project that uses Maxell media is the Memory Loss Initiative, launched in 2006 to support and encourage people with memory loss to preserve and share their stories.

One of two “MobileBooth� Airstream trailers.
Photo: Airstream

At the end of each recording, StoryCorps participants receive a free CD copy of their interview to take home and share. With their permission, a second copy becomes part of an archive at the American Folklife Center of the Library of Congress for future generations to hear. A select portion of interviews are also broadcast on NPR’s Morning Edition to an audience of fourteen million listeners. To ensure diverse participation, StoryCorps currently has two “MobileBooths� – converted Airstream trailers outfitted with recording studios – that travel across the country collecting stories year-round.

About Maxell

Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for consumer, professional and data storage markets. The company offers a full line of electronics care and maintenance products along with storage products and a well-known brand of headphones and iPOD/MP3 peripherals. Maxell has been recognized for over forty years for delivering a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications.

http://www.maxell.com

About StoryCorps

StoryCorps is an independent nonprofit project whose mission is to honor and celebrate one another’s lives through listening. Since 2003, tens of thousands of everyday people have interviewed family and friends through StoryCorps. Each conversation is recorded on a free CD to take home and share and is archived for generations to come at the American Folklife Center of the Library of Congress. Millions listen to the award-winning broadcasts on public radio and the Internet, and have read the best selling book, Listening Is an Act of Love. A follow-up book, Mom: Remarkable Stories of American Mothers from the StoryCorps Project, scheduled for publication in Spring 2010, will feature inspiring stories by and about mothers. Visit

www.storycorps.org

for more information.

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