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Maxell Introduces iVDR Total Solution

— iVDR Line Expanded to Include Products That Address Post Production as well as Acquisition –-

LAS VEGAS – April 12, 2010

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Maxell Corporation of America

, announces a complete line of iVDR products that bring the inherent advantages of the rugged storage technology to all facets of professional broadcast and video. Maxell’s new 5 ¼-Inch Internal iVDR Drive Bay, External iVDR Desktop Dock and 4-Bay iVDR Storage Library, join the previously introduced iVDR VC102 Direct-To-Disk Video Recording Device and iVDR EX ruggedized cartridges. The iVDR EX cartridge will now be available in a 500GB size in addition to the current 250GB model. Maxell will be displaying and demonstrating the complete line of iVDR products at the 2010 National Association of Broadcasters Show (NAB) at

Booth# C8737

.

“With the introduction of these three new iVDR products, we are able to offer our customers the Total iVDR Solution,â€? said Pat Byrne, senior marketing manager for Maxell. “The iVDR can now be integrated into all links in the ‘video chain,’ from acquisition/ingestion to post production. The combination of these products allows our customers to utilize the format to its fullest potential in a number of applications and areas, including those that specifically require ruggedized media.â€?

Acquisition

Maxell’s iVDR VC102 Direct-To-Disk Video Device significantly expands the usability of the iVDR format by providing added compatibility with most camera brands and recording formats, due to the built-in CitiDISK® Technology. The new iVDR VC102 converts the output of a digital video camera to a non-linear editing format and simultaneously stores it on an iVDR EX cartridge while also recording in the camera’s native format, including MiniDV, DVCPro, P2, internal Hard Disk Drive (HDD) or XDCam.

The VC102 Direct-to-Disk Device features an easy-to-use comprehensive menu system on a backlit LCD display. By converting the output of a digital video camera directly to a non-linear editing format suitable for storage on Maxell’s iVDR EX cartridge, the task of importing files before editing is eliminated. The VC102 also reduces the amount of hardware and time required for processing.

With the built-in ruggedness of the iVDR EX cartridge, data remains secure despite the bumps of normal transit that can render other disk-based storage options unusable. This allows users to place an iVDR EX cartridge into an overnight mailer pouch and be assured their data will arrive in tact. A 500GB version of the iVDR EX cartridge will be available in May, joining the currently available 250GB cartridge.

Post Production

Launching at NAB 2010, Maxell’s 5¼-Inch Internal Drive Bay,

and 4-Bay iVDR Storage Library, are aimed at the post-production market for archiving applications, ingestion and storage respectively. All three products provide users with an easy solution to offload content recorded or stored on an iVDR cartridge to Mac or PC editing programs such as Adobe Premiere, Edius or Final Cut Pro.

The 5¼-Inch Internal Drive Bay allows graphic and video professionals to build iVDR support directly into a desktop PC. With a high-speed SATA connection, graphic and video professionals can edit straight from the iVDR EX cartridge or transfer important footage from an iVDR cartridge to a computer’s hard drive for remote editing. The final edited copy can then be transferred back to an iVDR cartridge and sent to a network or secondary production house, if needed.

Furthermore, the new External iVDR Desktop Dock adds additional speed and flexibility to the acquisition process, utilizing an e-SATA interface (1.3GB/s)* that nearly triples the speed of USB or IEEE-1394a. This connection provides the fastest transfer speeds available to a computer in order to save valuable time and money. Additionally, docking the iVDR cartridge into the unit further protects content while offloading it to a PC or Mac.

The 4-Bay iVDR Storage Library utilizes four individual iVDR slots that can be used as collective storage space with configurable redundant storage capabilities. The product features an e-SATA interface (1.3GB/s)* for extremely fast transfer of large data files and video footage. Additionally, it provides connectivity to a user’s network with the built-in Ethernet port, allowing automated back-up capabilities.

The Maxell iVDR VC102 Direct-To-Disk Device is currently available for a list price of $1,000. The 5¼-Inch Internal iVDR Drive Bay is available for $299 and the External iVDR Desktop Dock is currently available for $999. The 4-Bay iVDR Storage Library is now available for a list price of $2,990. The new 500GB iVDR EX cartridge is slated to ship in May and pricing is $TBD.

* Hard Disk Drive in iVDR EX cartridge has burst speed of 830 MB/s.

About Maxell

Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for professional, data storage and consumer markets. Maxell has been recognized for over forty years for delivering a comprehensive line of digital tape and disc-based recording media products. The company offers a full line of disk and tape based media storage products, P2 Cards, SD Cards, Flash Memory and iVDR Technology products.

For more information, visit

www.maxellpromedia.com

or Maxell Professional Media Blog, at

www.maxellpromediablog.com

.

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