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Massive Software Deployed at U.K.‘s Bournemouth University National Centre for Animation

Auckland, NZ (November 15, 2006) — Massive Software, the industry‘s premiere developer of autonomous agent 3D animation systems, has entered into an educational partnership with Bournemouth University, it was announced today by Diane Holland, Massive CEO.

Bournemouth University‘s National Centre for Computer Animation, the top animation school in the UK, will be the first university in the United Kingdom to integrate Massive software and training curricula into its animation course-load. Bournemouth acquired over fifty Massive Prime licenses via Massive‘s educational program, and will provide training on the system to undergraduate and graduate-level students.

“Bournemouth University‘s National Centre for Computer Animation is the UK‘s one of the leading institutions in the field, and is known for training top emerging digital artists,” says Diane Holland, CEO, Massive. “This is a great opportunity to increase the number of artists in the European animation community, and we are delighted to be able to present Bournemouth as the first of our worldwide network of educational partners.”

Professor Peter Comninos, the Director of the NCCA said, “We feel greatly honored that Massive Software holds us in such esteem and wishes to collaborate with us in their effort to make their system more accessible to students.” He continued, “the availability of this software to our teaching and research staff, and to our students will give them an edge over the competition. We hope to conduct some collaborative research with Massive Software once our relationship becomes better established.”

Courses and curriculum developed by Massive Software will be used by Bournemouth University as a basis for developing their own materials for inclusion in their individual courses. Massive expects to see the adoption of its educational program at several other leading institutions in the near future.

About Massive

Academy Award-winning Massive is the revolutionary 3D animation system that incorporates procedural animation and artificial intelligence. Massive is used by animation and visual effects artists to explore the new world of creative opportunities that AI-enabled characters make possible.

Agents are 3D characters that have a fuzzy logic AI “brain” and the natural senses of sight, sound and touch which enables them to interpret and react autonomously to the world around them. Agents can be just about any character you can imagine from humanoids, birds, animals and insects to inanimate objects such as cars.

The intuitive interface of Massive allows artists to interactively control and direct agents providing highly realistic, directable and emotive performances.

About Massive Software

Massive Software is the leading creator of artificial intelligence-based 3D animation systems. Massive was founded when Stephen Regelous programmed a unique piece of software for director Peter Jackson to make creation of complicated visual effects scenes involving hundreds of thousands of digital characters a practical reality. Regelous garnered a Scientific and Engineering Award from the Academy of Motion Picture Arts and Sciences in 2004.

Today, Massive Software develops a family of standalone, commercially available products, with customers including The Mill, Centro Digital, Digital Domain, CFC Framestore CFC, Rhythm & Hues and other leading digital production and effects studios. For more information, please contact Massive North America (+1 310-837-7878), New Zealand (+64 9-3030-030), Europe (+44 20 7096 1605) or visit


Massive Company Contact: Massive Media Contact:

Diane Holland, CEO, Massive Software Karen Raz, Raz Public Relations



Massive Software, Massive Prime, Massive Jet and Ready-to-Run Agents are trademarks of Massive, Ltd. Academy Award is a trade or servicemark of the Academy of Motion Picture Arts & Sciences. All other trademarks are the property of their respective owners.