Recognized Audio Business Development Executive and Accomplished Musician to Build Abaltat Global Market and Brand
Galway, Ireland â€“ May 22, 2008 â€“
â„¢ is pleased to announce the appointment of Mark Altekruse to the position of Director of Sales and Marketing for Abaltat worldwide. In this role, Mark will be responsible for establishing global sales channels, building brand awareness and market adoption for the first ever video-driven soundtrack technology. Joining Abaltat from AppleÂ® Inc., Mark brings a wealth of experience in managing business units, building sales channels, and deploying new digital creative solutions for both postproduction and broadcast markets. â€œThis appointment is a significant step forward for Abaltat. Mark Altekruse has in-depth creative domain expertise combined with a long, successful track record in worldwide business development. Few professionals in the industry possess this level of knowledge, capability and lifelong dedication,â€? comments Siun Ni Raghallaigh, co-founder and CEO, Abaltat. â€œWe look forward to quickly building the channels and brand with Markâ€™s phenomenal people skills, passion for the industry, and outstanding business relationships.â€? During his 7-year tenure at Apple, Mark held management positions in marketing and business development that were directly responsible for increasing the awareness and adoption of Appleâ€™s popular professional audio applications. Previous to Apple, he also held sales and marketing management positions, for almost a decade, at KORG USA, a highly successful technology company developing products for the music industry. In addition to his business experience in the creative technology sector with Apple and KORG USA, Mark is a consummate musician and member of Hex Orchestra, a composition ensemble dedicated to composing music for media. Hex Orchestraâ€™s music can be heard in Bill Guttentagâ€™s latest film â€œLiveâ€? as well as on various advertising campaigns. Hex Orchestraâ€™s first release â€œHuman Experimentsâ€? is available worldwide on Appleâ€™s iTunesÂ® Music Store. Mark is also a founding partner of the Creative Money Group LLC and Creative Money Works non-profit organizations. Based in Camden, New Jersey, Creative Money Group LLC is dedicated to building assets and financial literacy for children and young adults whereas Creative Money Works is involved in a number of diverse initiatives including food drives for hungry children and programs that give hands-on experience in the creative media arts for low income communities. Markâ€™s appointment to Director of Sales and Marketing for Abaltat worldwide is effective immediately. For more information about Abaltat, please visit the web site at
Abaltat was founded to create radical 21st century computer applications for the audiovisual industry. Using a combination of highly experienced television editors, first rate musicianship and the most imaginative programmers in Ireland, Abaltat has created a unique software product for video and film editors: the world's first video-driven soundtrack composer.
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Zazil Media Group Ryan Wood (p) +1 617 395 8107 (email)