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Luxology Ships Two New HDRE Kits for modo Users

MOUNTAIN VIEW, Calif., – April 12, 2010 –

Luxology customers can now realistically render models into both urban and natural landscapes in just a few clicks with today’s introduction of Luxology’s High Dynamic Range Environments (HDRE) Urban Kit and HDRE Landscape Kit. By combining high-quality HDRI panoramas with matching background plates, these HDRE Kits provide modo users with the power of image-based lighting packaged in an incredibly simple workflow.

“The Luxology kits are about supplying our users with smart content and helping them get to final image faster,â€? said Brad Peebler, president of Luxology. “With these new HDRE kits, it has never been easier to place products, vehicles or creatures into a variety of locations with utterly convincing results.”

The HDRE Urban Kit provides users with five urban environments, all shot in Western North America. These settings offer an industrial appeal with locations such as a road with distant city views, a cracked parking lot, a hanger with an expansive tarmac and a receiving dock at a port. The HDRE Landscape Kit contains serene, nature-filled scenes such as a snowy forest road, a wooden bridge over a creek, a dry creek bed, a grassy knoll and a muddy road next to an estuary.

Each of the kits provides five HDRE spherical panoramas for lighting 3D objects, and six to twelve backplates for seamlessly integrating meshes into the photo-based environment. Inside modo, one simply chooses the overall location from a visual browser, and then selects the particular background plate in which to render the model. Camera registration is automatic and the physically based sun in modo immediately matches the time and location of the scene. This enables the models to cast shadows that match the environment. For final adjustment, a heads up display is provided in the modo viewport that gives the user complete control over direct and indirect lighting intensity, background speculation and even a slider for controlling water puddles on the ground.

Pricing and Availability

Each HDRE Kit is available immediately as a downloaded product for the suggested retail price of USD $99. modo 401 is required to use the kits, and is sold and supported by a network of authorized Luxology resellers around the globe.

Learn more about the HDRE Kits and other kits offered by Luxology by visiting

www.luxology.com/store/kits/

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About Luxology

Based in Mountain View, Calif., Luxology® LLC is an independent technology company developing next-generation 3D content creation software that enhances productivity via artist-friendly tools powered by a modern underlying architecture called Nexus®. Founded in 2002 by Allen Hastings, Stuart Ferguson and Brad Peebler, Luxology is home to some of the top 3D engineering expertise in the industry. More information on the company, its licensable Nexus technology, its flagship product modo® and a gallery of artists’ images from the active modo community is available online at

www.luxology.com

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© Copyright 2010 Luxology LLC. modo and Nexus are registered trademarks of Luxology LLC., in the USA and/or other countries. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

For more information, press only:
Liaison Inc.
Lizzie Bennett, (503) 796-9822,

lizzie@liaisonpr.com

Reader contact:
Luxology LLC
2525 E. Charleston Road, Suite 104
Mountain View, CA 94043
(650) 336-1380

info@luxology.com

www.luxology.com

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