MOUNTAIN VIEW, Calif. â€“ March 11, 2011 â€“ LuxologyÂ® LLC today announced the availability of the Package Design and Construction Kit (PACK), a new collection of over 200 2D and 3D presets, images and assemblies that simplify the creation of a wide variety of open and closed packaging containers. This extensive library of images will accelerate the design and visualization of packages in modo by package designers and computer graphic artists.
With PACK, designers and artists using modo can quickly create a wide variety of bags, wrappers, boxes, bottles, cans, cartons, tubes and tubs. The extensive library of pre-built 3D packages and package components such as seals and box panels within PACK can be easily modified and combined into new re-usable designs. These new designs can then be rendered in modo into high-resolution photorealistic images, replete with realistic materials and applied artwork for a variety of marketing and communication purposes.
â€œI’m basically using the Kit for all new package models, and upgrading all of my older models with it,â€? said Gene Dupont, 3D illustrator and package visualizer. â€œIt has gone a long way in streamlining my workflow and makes designing new packages simple and intuitive.â€?
PACK utilizes morph targets (shape variants pioneered for the media and entertainment industry) to allow an almost infinite variation in package shape and size. For example, by using these built-in shape variants, customers can easily adjust how open a milk container appears or quickly scale the container to be larger at the base for a more pyramidal look. PACK also includes a specialized set of tools that automates repetitive tasks and performs useful functions like measuring the volume of liquid in a bottle or adding thickness to the sides of a package.
â€œPACK simplifies the creation of a wide variety of open and closed packaging containers and gives users the tools necessary to create designs that are specific to them and their individual needs,â€? said Brad Peebler, president and co-founder of Luxology. â€œI have no doubt this new Kit for modo will go a long way in taking package design and visualization to the next level.â€?
Pricing and Availability
PACK is available immediately at a price of USD $199. The new Kit is for use with the modo 501 software, which can be purchased separately from authorized Luxology resellers or from the Luxology website. To get more information on PACK, learn more about modo and locate a reseller, please visit Luxologyâ€™s website at
Based in Mountain View, Calif., LuxologyÂ® LLC is an independent technology company developing next-generation 3D content creation software that enhances productivity via artist-friendly tools powered by a modern underlying architecture called NexusÂ®. Founded in 2002 by Allen Hastings, Stuart Ferguson and Brad Peebler, Luxology is home to some of the top 3D engineering expertise in the industry. More information on the company, its licensable Nexus technology, its flagship product modoÂ® and a gallery of artists’ images from the active modo community is available online at
Â© Copyright 2011 Luxology LLC. modo and Nexus are registered trademarks of Luxology LLC., in the USA and/or other countries. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.
For more information, press only:
Lizzie Bennett, (503) 796-9822,
2525 E. Charleston Road, Suite 104
Mountain View, CA 94043