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Luminary Comedy Director Richie Keen Sets Sights On Commercials & Advertising Via Superlounge

Richie Keen, one of TV’s most luminary Comedy Directors to emerge over this past year, has signed with global production company Superlounge for representation in advertising/commercials. Keen brings his hilarious sensibilities and seasoned talent to Superlounge, a perfect match with like-minded Comedy Directors Jordan Brady and Tom Schiller. For Superlounge, Keen is in the midst of two new advertising projects for XBox via AKQA/SF and, powered by MasterCard, via Fishtank/San Diego.

To view Richie Keen’s Commercial Reel at Superlounge, go to:

“I’ve known Jordan Brady for a long time,” explains the Director. “I wanted to choose a production company for commercials and advertising who really understood my take on comedy, which can be a bit left of center. The Superlounge approach is unconventional, and I like that. I really trust Jordan’s opinion and his taste. I believe he and EP Dave Farrell will introduce my work and my talent to the advertising world in the right way.”

This summer, Richie Keen is also directing a series of ground-breaking projects: “In the Flow,” a new sketch comedy show, produced by Jamie Foxx, premieres in mid-August on FOX. “Aim High,” a web series about a high school hit man, which Keen co-created, co-wrote and executive produced with McG for Warner Brothers, also debuts in mid-August on Facebook. Keen is currently directing an episode of CBS’ new sitcom “How To Be a Gentleman,” starring Kevin Dillon of “Entourage” fame, which premiers this Fall. The show is already receiving phenomenal buzz, months before its launch.

Keen’s signing to the Superlounge roster has made company Co-Founder/Director Jordan Brady “ecstatic,” he says. “I’ve known Richie since I cast him as an actor in one of my first indie films. He used to hang out with me at the monitor and ask a bunch of really good questions. It’s been great to watch from the sidelines as his career has developed in TV and on the Internet with uber-popular viral campaigns. As commercials and advertising continue to evolve, fueled now by the Social Media revolution, Richie is the perfect kind of talent to make the lines between feature films, television, and commercials simply evaporate. It’s all about creating content, baby. And Richie is a storyteller; a damn funny one at that!”

Other recent credits for Richie Keen include directing the Spike pilot presentation “Kings By Night,” which he co-created, co-wrote and executive produced. Described as “’The Hangover’ Meets ‘Entourage,’” “Kings By Night” follows three average guys who start an illegal, underground casino in their run-down loft. Last season, Richie directed all 10 episodes of “Important Things with Demetri Martin” for Comedy Central.

After a very successful career in front of the camera starring in dozens of sitcoms and national commercials, Richie became one of Hollywood’s top acting coaches. Working with the famous, infamous and soon-to-be famous, Richie quickly became the go-to guy for comedy. When his short film “Hooked” premiered at the U.S. Comedy Arts Festival in 2006, he caught the attention of several television networks and ultimately signed a deal with Fox. Music videos followed as well as commercial campaigns for Jeep and AT&T. His viral work including “Subtext,” (800,000 hits) starring Topher Grace and Kate Bosworth and “Tom Cruise Is A Cock Block” (1,000,000 hits) have become Internet phenomenons on such sites as FunnyOrDie

, Break

and Heavy


About Superlounge:

Original, wry & sublime: Superlounge is a spanking-new production company launched by Director Jordan Brady and EP Dave Farrell in Fall 2010. In addition to Brady, Superlounge features the talents of award-winning comedy director Tom Schiller and AICP Show honoree David Neham; as well as the visual stylings of Jeannette Godoy. This spring, Godoy was selected to “Shoot” Magazine’s New Director Showcase for 2011, profiled as an up-and-coming Director in “Shots,” and short-listed for the “Young Director Award” at Cannes. Individually, the Superlounge directors have collaborated with Crispin, Porter + Bogusky, The Richards Group, Leo Burnett, DDB, Carmichael Lynch, McKinney, and more. New projects for Superlounge include Brady-directed commercial campaigns for T-Mobile and Avery, set to debut this fall. The company is also in development with cable networks to produce original programming. Naturally, Superlounge’s first project is a short film series on next generation stand-up comedians.

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