Commercials specialist installs high end grading system in new Soho facility.
LONDON—18 May 2011— In a significant boost to its colour grading services for commercials, Soho post-production company UNIT has purchased a Baselight HD colour grading system from
. The new grading system is installed at UNIT’s newly-opened 9400 square-foot facility and is part of the service offering of the company’s specialty sub-brand ‘The Finish’, which also provides visual effects and compositing services.
UNIT has also purchased FilmLight’s Kompressor technology and is using it to connect Baselight with its central SAN and share files and data seamlessly with its Autodesk visual effects and compositing systems, as well as the Apple® Final Cut Pro® editing systems employed by its sub-brand ‘The Cut’.
UNIT CEO Adam Luckwell said his staff conducted a thorough technical review of grading systems and also polled the company’s advertising clients regarding their preferences for grading. “Almost across the board, they said Baselight,” Luckwell noted. He added that they also found that virtually all of the top post houses in London use Baselight as their primary grading system. “At that point, it became an easy decision,” he said. “We considered other systems…but not for very long.”
UNIT Senior Colourist Simon Astbury said that Baselight’s ability to import and export XML files will make it easy for him to collaborate with editors on projects. Additionally, Baselight’s robust features will greatly enhance his ability to carry out complex grading functions required by high-end commercials work. He therefore believes Baselight will help Unit attract more work from London’s top advertising agencies.
“It’s a product that opens doors simply through its reputation,” Astbury said. “As far as I’m concerned it’s the best grading system out there.”
UNIT, founded in May 2006, UNIT offers the full spectrum of post and creative service solutions including editing, online, grading, audio and visual effects.
UNIT’s clients are from all sectors including commercials, promos, documentaries and features. Notable clients include Abbot Meade Vickers, BBC, The Comedy Channel, Discovery International, Five, National Geographic, Ogilvy and Tiger Aspect. For more information, visit
FilmLight develops film scanning, colour grading and colour management systems that are transforming film and video post-production and setting new standards for quality, reliability and performance. The company’s products are in use every day by leading post-production facilities around the globe as essential components in their digital intermediate, commercials and video production pipelines. Fuelled by some of the industry’s brightest minds, FilmLight is committed to delivering innovative tools that allow creative professionals to work at the forefront of the digital media revolution. Founded in 2001, FilmLight is headquartered in London, where its research, design and manufacturing operations are centred. Sales and support are conducted through regional service centres located in London, Los Angeles, Chicago, Sydney, Auckland and Singapore, and through qualified partners worldwide. For more information, visit
Contact —Deepa Parbhoo (e:
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