LIGHT OF DAY’S CHARLES NORDEEN LENSES NEW TV SPOT FOR NEW YORK SPRING WATER’S VBLAST SPORTS DRINK FEATURING NBA STAR TYREKE EVANS

Author:
Publish date:

NEW YORK, NY – August 16, 2011 – New York-based visual effects and animation studio Light of Day co-founder Charles Nordeen recently directed a new television commercial for New York Spring Water’s latest sports drink, the VBlast!. With the VBlast!, New York Spring Water has found a way to keep vitamins fresher for longer periods of time. The innovative reservoir cap on the VBlast! bottle keeps concentrated vitamins separate from the water, since vitamins are most effective when added to water and begin to lose their effectiveness once diluted. Only when the consumer is ready to start drinking the VBlast! are the vitamins released. Being able to observe the vitamins dissolving in water and changing the color of the liquid is also a fun perk.   View the spot here:

http://lightofday.wistia.com/m/YW1ttl

Featuring Sacramento Kings’ point guard and NBA’s 2010 Rookie of the Year Tyreke Evans, the spot parallels Evans’ movement as a basketball player with the intensity of the VBlast! bottle. Nordeen says, “Tyreke’s agility, his movements, his ability to spin, and everything else that he does as a basketball player directly relates to the VBlast! cap. I did a lot of shots with him looking directly into the camera—we get very intimate at certain points; that’s the intensity of the vitamins going into the water. The light vapors that linger and glow on Tyreke as he plays—that’s the hydration and saturation of the vitamins within him. I wanted to parallel the bottle with him as a basketball player and how the product actually nourishes him. You can’t have one without the other—that’s the creative concept behind the spot.”   The Light of Day team put much of their resources and talent to work on this spot, as almost the entire commercial is based around visual effects. Shooting on a green screen and working with a completely virtual environment built in 3D allow for the spot’s surreal, unique visual imagery. A phantom flex camera was used to shoot the commercial, as opposed to the original phantom camera that required more light on set. Commenting on the technical process, Nordeen says, “The phantom flex lets in so much more light, so the background stays in complete focus. It allows the cinematographer and myself more flexibility to work with the phantom camera as if it were a normal camera.”   In addition to working with Tyreke Evans, one of the “coolest parts of the gig” for Nordeen was learning to work with everyone on his team prior to the actual filming of the spot. “Being the owner of a visual effects company and doing this day-to-day, I’m able to do things on set that normally get overlooked. I was able to talk to the artists beforehand and ask them what they needed to get their jobs done; and that’s something that just doesn’t normally happen. I used a lot of people here that I continually use and grow with, and I just love working with them. That’s always the best part.” ABOUT LIGHT OF DAY Founded in 2011, Light of Day is based in Manhattan, New York.  A visual effects and animation studio serving the advertising, broadcast, music video and feature film industries, Light of Day specifically focuses on the advertising business.  Light of Day creates a seamless work-flow between high-end compositing and 3D, and generates photo-real and stylized looks for films, online media and TV commercials. More information may be found at

www.lightofday.tv

CONTACT: Eric Eddy double E communications 212-941-7590 email:

eric@doubleecomms.com

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.