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‘LIGHT OF DAY’ DAWNS

Specializing in High-End Visual Effects, Production Studio Officially Launches, Kicks Things Off With Project for Justin Bieber and Give Back Brands

NEW YORK, NY – February 14, 2011 – A group of commercial production industry veterans recently combined forces to form

Light of Day

Seasoned Executive Producer Amy Taylor, along with renowned Flame Artist Colin Stackpole, (both long-time employees at vfx studio

Quiet Man

), Smoke Artist Josh Williams and up-and-comer Producer / Director Charles Nordeen, form the core of the visual effects company. Each are co-partners/founders of the studio.

Located in Manhattan’s SoHo neighborhood,

Light of Day

’s vision is to unleash a fresh and original aesthetic to the world of manipulated imagery. Amy Taylor comments,

“We are genre-agnostic and aim to bring sophisticated visual effects to any media endeavor, whether it’s feature films, music videos, web projects or advertising campaigns. Our vision is to usher in a new ‘light of day’ on any project we engage, pushing traditional VFX aesthetics in new and groundbreaking ways.�

Light of Day

is off to a soaring start: the company recently generated VFX for a collaboration between pop star Justin Bieber and the charity organization Give Back Brands. Light of Day is also in the process of completing campaigns for UNICEF, Comcast, Miller Light, NY Lotto, and Bank of America.

Charles Nordeen comments, “Our creative goal is to push the tradition of high-end VFX and animation work and create ‘looks’ that no one has ever seen before. Our arsenal of tools – which is second-to-none in the world – allows us to achieve that and includes Flame, Smoke, XSI, Maya, PF Track, Luster, Da Vinci, and Adobe Suite. With a true understanding of these, both technically and artistically, we will continue to create film that feels more like a piece of art instead of just another project off the assembly line.�

Light of Day

also features an After Effects “Bull Pen� where the company’s team of artists, including Head of GFX Justin Barnes, regularly conjures magical VFX concepts, styles and approaches.

ABOUT

LIGHT OF DAY

Founded in 2011,

Light of Day

is based in Manhattan, New York. A visual effects and animation studio serving the advertising, broadcast, music video and feature film industries, Light of Day specifically focuses on the advertising business. Light of Day creates a seamless work-flow between high-end compositing and 3D, and generates photo-real and stylized looks for films, online media and TV commercials.

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