LaCie’s World-Renowned Product Designs Win Four Red Dot Awards

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PORTLAND, OR (April 2008) – LaCie announced today that it has been awarded four 2008 Red Dot Awards for superior design across multiple product families. Winning products include the Neil Poulton designed 2big family and Hard Disk, the Sam Hecht designed Little Disk family and the Ora-�to designed Golden Disk. These LaCie products were selected by an international jury of design experts from among more than 7,000 entrants from 60 countries. The Red Dot Award, organized by Essen’s Design Zentrum Nordrhein Westfalen since 1955, has ranked amongst the largest and most renowned design competitions in the world. “LaCie is privileged to walk away from this year’s competition with four magnificent awards,� said Philippe Spruch, LaCie Chairman and Chief Executive Officer. “To receive such a prestigious honor solidifies LaCie’s fundamental approach to product design – developing products that incorporate the latest technologies while looking great on any desk.� The LaCie 2big family is comprised of the Dual, Triple and Network versions. These three distinct models have storage capacities ranging from 1 to 2 terabytes and are differentiated by their advanced features and unique interfaces. The LaCie 2big family all feature an attractive new natural cooling, heat sink metal design with a thermoregulated progressive smart fan to ensure long-lasting reliability and quiet operation. The Hard Disk, Design by Neil Poulton is a sophisticated looking device available in capacities ranging from 320 gigabytes to 1 terabyte. Sleek and compact, the hard disk emits a bright blue line from underneath that creates a unique ambient glow. The Hard Disk, Design by Neil Poulton is compact for a desktop drive and features natural heat dissipation due to a sturdy casing with bottom plate holes for natural airflow – enabling fanless operation. The LaCie Little Disk family consists of mobile hard disks and a portable DVD±RW drive with LightScribe. The hard disks come in 1.3-inch USB 2.0, 1.8-inch USB 2.0 and 2.5-inch USB 2.0 or USB 2.0 & FireWire versions with capacities ranging from 30 to 320 gigabytes. Based on the concept of clean lines, the design features an elegant glossy finish and a thin, lightweight and compact form. With no feet, switches, or breaks in the finish, they come with an integrated USB cable protected by a removable cap. The LaCie Golden Disk offers up to 1 terabyte of storage in a distinctive, golden wave design. The Golden Disk brings a liquid-motion look to your digital life and actually contains a small percentage of real gold. Sitting almost silent thanks to its fanless operation, the Golden Disk can connect to any universal Hi-Speed USB 2.0 interface port. The winning LaCie hard drives will be displayed starting June 23, 2008 in a special exhibition at the Red Dot Design Museum in Essen, Germany. The Red Dot Design Museum houses the largest permanent exhibition of contemporary design worldwide with more than 1,000 exhibits spanning 13,000 square feet that draws 120,000 visitors each month. Past recipients of the Red Dot Award include products from companies such as Apple, BMW and Nike. About Neil Poulton Neil Poulton was born in Thurso, Scotland. A graduate in Industrial Design from Edinburgh University and Milan's Domus Academy, Poulton first came into public view in 1989 as the creator of "the ageing pens,� pens made from a “living,� wearing plastic that changes color and form with use. Today, Neil Poulton designs and develops best-selling, award-winning products for a variety of international clients including LaCie & Artemide. Since 1991, Poulton has lived and worked in Paris, France.

About Sam Hecht Sam Hecht is an award winning UK-based industrial designer. He studied industrial design at the Royal College of Art in London. In 2002 he established Industrial Facility with his partner Kim Colin. Mr. Hecht has designed for Epson, Droog, Established & Sons, and Panasonic amongst others. He is also the retained designer to Muji Japan. For more information on Sam Hecht and Industrial Facility, please visit

. About Ora-�to Though his name implies a Japanese background, designer Ora-�to is French. A do-it-all designer, he was barely 20 years old when he created the very first virtual brand in 1998. Propelled to the front of the international scene, he then started prestigious collaborations with L’Oréal, Vogue Magazine, Heineken, Adidas, Kenzo, electronic musicians AIR, Honda, Guerlain, Swatch and Nike. For more information on Ora-�to visit

. About LaCie Located in the US, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for PC, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday users easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit

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*1GB (gigabyte) = 1,000,000,000 bytes. 1TB (terabyte) = 1000GB. Total accessible capacity varies depending upon operating environment (typically 5-15% less).