LaCie Brings to Market New Triple Interface Hard Disk, Design by Neil Poulton

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• Simple, compact storage with refined lines and mirror polish finish • Versatile USB 2.0, eSATA and FireWire 400 interfaces • Surprising blue LED effect for an ambient underside glow • LaCie Setup Assistant: proprietary utility for automatically formatting the drive according to your needs PORTLAND, OR (April 2008) – LaCie today announced the latest model of its Hard Disk, Design by Neil Poulton – a new triple interface version consisting of USB 2.0, eSATA, and Firewire 400 in capacities of 500 gigabytes (GB), 750GB and 1 terabyte. Created exclusively for LaCie by noted designer Neil Poulton, the sleek and compact device is fashioned in a black-mirrored finish and includes a unique blue LED strip that creates a rich ambient glow to enhance the storage experience. The Hard Disk, Design by Neil Poulton is a compact desktop solution that features natural heat dissipation thanks to a sturdy casing with bottom plate holes for natural airflow. The device can connect to any universal Hi-Speed USB 2.0, eSATA, or FireWire 400 interface port for cross-platform compatibility with either a PC or Mac. Plug and play setup is simple and efficient with Windows® 2000, XP, Vista™, and Mac® OS X 10.3 or higher. “We are very excited to offer the new triple interface Hard Disk, Design by Neil Poulton,� said Lise Manteau, LaCie Desktop Hard Drive Product Manager. “The USB-only version announced late last year has been very popular. With this new product offering, we are now able to reach customers who prefer faster transfer rates with FireWire 400 and eSATA 1.5Gbit connectivity.� The product comes preloaded with LaCie ‘1-Click’ Backup Software for PC and Mac and the Mac-only SilverKeeper; both are simple to use software solutions for regularly backing up any system. Also preloaded is the LaCie Setup Assistant, a utility that optimizes the drive according to your needs and automatically copies the user manual and utilities to the computer (Mac, Windows, or cross-platform environments). The 500GB triple interface Hard Disk, Design by Neil Poulton can store up to 710 movies, 135,000 songs, or 550,000 photos*. Availability The Hard Disk, Design by Neil Poulton is available now and may be purchased through LaCie direct and via LaCie’s specialized dealer network at a suggested retail price starting at $149.99. The USB-only version is also available at the starting price of $109.99. For more product information, visit

. About Neil Poulton Neil Poulton was born in Thurso, Scotland. A graduate in Industrial Design from Edinburgh University and Milan's Domus Academy, Poulton first came into public view in 1989 as the creator of "the ageing pens,� pens made from a “living,� wearing plastic that changes color and form with use. Today, Neil Poulton designs and develops best-selling, award-winning products for a variety of international clients including LaCie & Artemide. Since 1991, Poulton has lived and worked in Paris, France.

About LaCie Located in the US, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for PC, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday users easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit

. # # # Contact LaCie Press Inquiries: Barry Katcher, 503-844-4578

Sales Inquiries: Direct Sales, 503-844-4502,

Reseller Sales, 503-844-4500,

1GB = 1,000,000,000 bytes. Total accessible capacity varies depending upon operating environment (typically 5–10% less). *Calculations are based on 700MB per MPEG-4 (DivX®) movie, 1MB per JPEG photo file, and 4MB per MP3 song. These values often vary.



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