Ky Dickens Captures the Love Between Dogs and Their Owners in Beneful Campaign - Creative Planet Network

Ky Dickens Captures the Love Between Dogs and Their Owners in Beneful Campaign

Author:
Publish date:

CHICAGO—STORY’s Ky Dickens has directed a new campaign for Nestlé Purina’s Beneful where real dog owners—and real dogs—discuss what they love about the healthy, “grain-free” dog food. Conceived by Deep Focus, New York and Lapiz, Chicago, the three spots show dogs and their owners playing in verdant outdoor settings. The owners talk about the importance of good nutrition to their pets’ health. The dogs describe their ardor for the “farm-raised chicken” featured in the product. “That’s my number one thing to eat,” says a border collie named Charlie.

Image placeholder title

All of the human-canine pairs featured in the spots are actual dog owners and their pets. Dickens found them through a general casting call in Austin, Texas, where the commercials were shot. “We were looking for people who are active and health conscious,” she explains. “These are people who take their dogs hiking in the mountains and swimming in local lakes.”

During the shoot, Dickens encouraged the owners to play with their dogs as they would naturally, and she also conducted off-the-cuff interviews. “You could tell immediately if there was chemistry between the dog and the owner,” she recalls. “There are things you do with your dog when you really love her, sweet things, and I wanted to be sure to capture those moments.”

STORY is represented on the East Coast by Ilene Silberman (212) 794-9030; in the Midwest by Amy McIntyre (312) 550-2554, in the Southeast by Miller + Associates, (954) 563-6004; in the Southwest by Gossip!, (214) 288-2813 and on the West Coast by Yvette Lubinsky, (310) 827-2626.

For more information, visit http://www.storyco.tv/

Credits

Titles:                   Campsite, Garden, Overlook

Client:                  Nestlé Purina

Brand:                  Beneful

Agency:               Deep Focus, New York. Kristen King, Group Account Director; Margaux LeBuffe, Account Supervisor; Hillary Fabian, Creative Director; Megan Schulist, Associate Creative Director; Andrew Vuilleumier, Copywriter; Melissa Brown, Producer

Agency:               Lapiz, Chicago. Viviana Paredes, Account Supervisor; Lucille Gratacos, Account Director; Maria Bernal, VP, Creative Director; Javier Valle, Associate Creative Director; Kevin James, Senior Producer; Danielle Linn, Production Business Manager; Mike Hurley, Talent Manager.

Production:        STORY. Ky Dickens, Director; Mark Androw; President/Executive Producer; Cliff Grant, Executive Producer; Cathleen Sutherland, Producer.

Related

IHSEUSA-HDMI_481_2X1KIT_AAA

IHSE Introduces a Two-Port KVM Switching Solution for HDMI 481 Series

Addressing market demand for increased security conditions when connecting multiple computers to a single workstation area, IHSE now offers a compact two-port KVM switching solution for extended-distance connections between computer sources and user stations. The new 2x1 system makes is possible to leverage multiple computers or servers at one desk by utilizing a single keyboard, mouse, and display. Thanks to the company's award-winning Draco vario 481 series extenders for HDMI, signals can be shared across long distances over a single fiber or Cat-X connection with perfect video quality and zero mouse latency. This new two-port package from IHSE offers convenience, enhanced security, and performance superior to that afforded by fixed-box solutions.

SquareBox_Worker-8

Square Box Systems at the 2018 NAB Show New York

In Booth N557 at the 2018 NAB Show New York, Square Box Systems will demonstrate why its flagship CatDV remains on the cutting edge of media asset management (MAM). CatDV brings new levels of collaboration and empowerment to small-, medium-, and large-scale enterprises around the world, enabling them to manage, repurpose, and monetize millions of assets with ease and efficiency.