KataData iPhone App Calculates Storage and Runtime by Camera Type or Codec

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The new

KataData storage and runtime calculator

is an indispensable iPhone app for on-set, post production, and even non-technical positions. Emery Wells, founder of Katabatic Digital (NYC) – a grading, finishing, and VFX studio in New York City – knows this first hand. With the plethora of digital cameras and formats hitting the market, Wells developed the KataData app to alleviate all the pain in data planning and management for their post artists and lab technicians, as well as clients. And now,

KataData

is available to the broad spectrum of filmmakers and post-production facilities at the iPhone App Store for only $4.99.

KataData was built for filmmakers and post artists, supporting an extensive list of cameras, such as RED 4K and 5K Epic, Phantom, ARRI Alexa, Canon DSLR, as well as a wide range of codecs, such as DPX, Open EXR, DNxHD, and ProRes. KataData’s ease of use eliminates hours of calculations and frustration: just enter the amount of footage you have by file size (MB, GB, or TB) and KataData will calculate the runtime or storage. Or enter multiple calculations and add them together.

“For today’s apps, an intuitive user interface is a must have, so we’ve built in some cool features like swipe gestures to convert units and time code, and for RED camera users, it’s also easy to calculate stereo and HDRx options,” says Wells. “We’ll continue to add more features based on user feedback. If market demand is there, we’ll build it.”

What KataData Users Are Saying

Get a quick demo on YouTube and learn why first users are singing its praises.

Director/photographer Vince Laforet

: "KataData is an incredibly graceful app that allows you to take the mystery out of all of these camera calculations and avoid the inevitable headaches that come with."

Jim Hare, Sydney Australia

: "Absolutely brilliant! I have several multicam shoots coming up using RED Epics and R1s and this app will be essential for locking down REDcode ratios. Just bought it and downloaded. Fantastic!"

Jason Wingrove - Director/Cinematographer

: "There's simply not an app in existence that does what KataData does. Trust me, I’ve bought them all." For a quick demo, go to:

http://www.youtube.com/watch?feature=player_embedded&v=EceX_oD7A-M

. Specifications Available immediately at $4.99, KataData runs on iOS 4 or later. It’s designed for the iPhone, but will also run on the iPod and iPad. For detailed specifications and a full listing of supported cameras and codecs, visit

www.katabatic.tv/katadata

.

To download the KataData app, go to http://itunes.apple.com/us/app/katadata/id464141210?ls=1&mt=8

Katabatic Digital (NYC) is a digital cinema company that blends creativity with technology to provide digital post production services for high-quality visual projects such as ad campaigns, music videos, and TV episodes. Katabatic works with any camera/format, such as RED Epic 5K and4K, ARRI Alexa, Phantom, Canon SLRS, Sony F3, and more and also provides rentals of the RED Epic and RED 4K cameras, including on-set technical expertise. ASSIMILATE’s SCRATCH is Katabatic’s data workflow of choice for real-time post production, from conform, color grading, dailies, client reviews, through finishing. Katabatic’s portfolio includes high-end music videos and TV spots for Beyonce, Cee-Lo and Saturday Night Live, and advertising for major household brands, such as Google Wallet, Google Chrome, Vonage, Jaguar, Goldman Sachs, and more. To learn more about Katabatic Digital, see

www.katabatic.tv

, or call 212-620-0818.

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