jumP Hits the Rails with CSX

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Working with Believe Media Director Gerard de Thame via Mullen, jumP Editor Michael Saia recently blended a pair of beautiful :30s promoting freight rail company, CSX's, efficient and environmentally sound business practices.


promotes CSX's ability to move one ton of freight nearly 500 miles on just one gallon of fuel with a custom-crafted thank-you from nature's grateful denizens. Flora and fauna alike articulate themselves into the shape of the company's logo as a tribute to its green practices: a herd of pronghorn running along a plain; apples hanging from the side of a tree; fallen leaves on an ocean side hill; and a flock of migrating birds soaring overhead.


is a masterpiece of symmetry, symbolically evoking the power of CSX to efficiently move cargo by zooming over a series of neatly lined object that could not get to market without the railroad. The camera, mimicking a train moving over tracks, moves rapidly over parked shopping carts, rows of crops, shelves of shoes, items on a factory conveyor belt, a ladder, lines of bottles on a supermarket shelf, and ends with a spectacular shot of a CSX train emerging from a tunnel.


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Client: CSX

Spot Title(s):

Enviro-Brackets, Tracks

Air Date: October 2010

Agency: Mullen

GCD: Mark Fisher

AD: Dino Tzourotuis

CW: Rich Black

EP: Susanna Gates Rose

Prod Company: Believe Media

Director: Gerard de Thame

EP(s): Gerard Cantor, Fabyan Daw

Editorial: jumP NYC

Editor: Michael Saia

MD: Dee Tagert

EP: Jason Way

Telecine: Filmworkers Chicago

Colorist: Michael Mazur

EP: Lisa Long

Producer: Derek de Board

Telecine: Nice Shoes (



Colorist: Chris Ryan (



Post/Effects: Absolute Post

Lead VFX/Flame Artist: Dirk Greene

VFX Artist(s): Betty Cameron, Simon Holden, Aniello Zampella, James "Krispy" Cornwell

CG Artist(s): Mark Gregory, Ian Brauner, Luba Drozd, Vania Alban-Zapata, Mirelle Underwood, Steve Talkowski

EP: Sally Heath

Music: Stimmung

Composer: Robert Miller

Sound Design: jumP NYC

Sound Designer(s): Michael Saia, Lihi Orbach

Shoot Location: Illinois, USA

About jumP

Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Bob Mori, Jack Douglas, Nick Lofting, David Trachtenberg, EPs Josianne Cote and Jason Way, and Partner/Managing Director Dee Tagert.

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