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jumP Fits Maybelline’s Latest Campaign Perfectly

jumP Editor Luis Moreno, in collaboration with tempesta Director Jean-Pierre Phillippot via Gotham, recently cut a four-spot campaign launching Maybelline New York’s new Fit Me line, which features 18 shades of foundation, powder, blush and concealer, each designed to blend perfectly with a unique complexion.

The spots each feature a different model perfectly made up in Fit Me products, striking her way through various facets of her everyday life as they have been expertly strung together by Moreno. Emily struts about the studio, rolls windows-down in a classic VW with her friends, and hangs in a coffee shop. Jessica shoots hoops, works in the dance studio, and goes on a crazy date. Kemp writes music and bikes down the city street. Lisalla hails a cab on the streets of Manhattan, hits the books, and cruises through parks with the New York skyline rising in the background. Each repeats Fit Me’s mantra: “Don’t change me. Don’t hide me. Fit me.”

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Credits

Client: Maybelline

Spot Title(s):

Fit Me Kemp, Fit Me Emily, Fit Me Lisalla, Fit Me Jessica

Air Date: January 2011

Agency: Gotham

CD: Brian O’Reilly

AD: Jessica Briggi

Copy: Emarie Bell

EP: Liz Mistriel

Prod Co: tempesta

Director: Jean-Pierre Phillippot

Editorial Co: jumP NY

Editor: Luis Moreno

Managing Director: Dee Tagert

Post/Effects Co: Manic

Lead VFX/Inferno Artist: David Elkins

Managing Director: Bob Cagliero

Producer: Topper Anton

Telecine Co: The Mill

Colorist: Damien Van Der Cruyssen

Music Co: Mambo Music

Composer: Paul Weinberg

Audio Post Co: Manic

Mixer: Stephane Guyot

Shoot Location: New York, NY

About jumP

Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Terence Ziegler, Richard Mettler, Bob Mori, Jack Douglas, Nick Lofting, David Trachtenberg, Mark Imgrund, EPs Damon Webster and Jason Way, and Partner/Managing Director Dee Tagert.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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