John Cameron Mitchell Shoots Promo for DIOR via Anonymous

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Director John Cameron Mitchell and Anonymous Content, in a direct-to-client relationship with high-end fashion, fragrance and accessory giant DIOR, just released an epic 6:00 promo for the company.

Lady Grey London

is a fanciful mini-epic that funnels the DIOR mystique through the actions of the enrapturing Lady Dior - across one night in London.

Mitchell wrote the script and worked closely with DIOR's in-house creative group over a few weeks to complete the concept. The project followed the release of this year's acclaimed

Rabbit Hole

, a Mitchell-directed film about a couple struggling to deal with the death of their young son.

The video follows another Anonymous Content-produced viral short for DIOR, DIOR Homme Fragrance's

Un Rendez Vous

, a sexual tryst set in Paris, directed by Guy Ritchie, and starring Jude Law. "We have a very good relationship with DIOR," noted Anonymous Content EP/Head of Commercials Dave Morrison. "They were really big on John after seeing his recent work, and were thrilled we could deliver him for their campaign. His work is second to none. But that's what sets Anonymous apart - our ability to deliver the best talent to turn out projects that perfectly balance advertising and Hollywood."


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Spot Title:

Lady Grey London

Air Date: December 8, 2010

Client: DIOR

CD: Robert Lussier

Director of Creative Services: Mia Forsgren

Prod Company: Anonymous Content

Director: John Cameron Mitchell

DP: Frank DeMarco

EP/Head of Commercials: Dave Morrison

Head of Production: Sue Ellen Clair

Producer: Dom Freeman

About Anonymous Content

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the company, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming. Anonymous is responsible for producing such features as

44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face



to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as

BMW Films

. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA)