Tool of North America has bolstered its sales staff with the signing of Jenn Johnson to cover the East Coast with Meredith Bergman Apicella, Tool's East Coast Head of Sales. Johnson, and the rest of the Tool's national sales team will be kept quite busy as Tool is coming off a flurry of recent high-profile projects, including a gritty 2:00 viral for Ray-Ban, an adventurous :30 promoting the Honda Pilot, the unique interactive David on Demand project at Cannes, and the first-of-its-kind Touching Stories iPad app.
Johnson formerly worked in production, having done stints at SelectNY, JWT and HBO, most recently producing celebrity fragrance spots for Christina Aguilera, Avril Lavigne, and Jennifer Lopez. Prior, Johnson worked in the sales division for New York-based Click 3X and its interactive studio ClickFire Media.
Tool's sales team also includes: Charlie McBrearty and Vanessa McLean of Shortlist on the West Coast, Justin Bain representing West Coast digital projects and Sean Sullivan covering the Midwest.
Bicoastal Tool of North America is an award-winning, fully integrated production company representing top live action and interactive directors for advertising projects. Utilizing their diverse in-house talent pool, Tool creates engaging commercial and digital content across all platforms.
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