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Jay Silverman Directs Animatronic, Wild Badgers — Who Play Doubles Tennis — For Wisconsin Lottery Spot

Hollywood, CA, Oct. 13, 2010 – Hollywood-based Jay Silverman Productions has directed a TV spot for the Wisconsin State Lottery starring animatronic wild Badgers who play doubles tennis!

In the spot, entitled “Tennis Match,� we see a male and female couple aggressively playing doubles tennis against an unseen second couple. The male player says, “Man, they’re vicious� – the woman says, “These guys are brilliant at their game� as the VO announcer says, “It’s Badger 5 Double Jackpot Days at the Wisconsin Lottery, and the games are really heating up.� The camera cuts and we see that the couple is playing tennis against a pair of wild, life-life Badgers! Near the end of the spot, the male player says, “Nice doubles, guys. Great Game.� The spot, which promotes “Double Jackpot Days� for the WI Lottery, ends with the VO announcer who says, “There’s nothing like a great game of doubles.�

To view this spot, please see:…

Said Silverman, “The Wisconsin Lottery was in need of Hollywood expertise to implement the idea of wild Badgers actually playing tennis for this spot. We decided to integrate animatronic, puppeteer-operated Badger props, bringing them ‘to life’ as only ‘Hollywood know how’ can deliver. We worked closely with the award wining special effects house Anatomorphex to fabricate and provide these life-like animals, which we then shot on location, at a sunny, Los Angeles tennis court. By aligning with state-of-the-art, Hollywood special effects puppeteers and prop specialists, we were able to present an authentic, humorous and entirely believable spot.�


Client: Wisconsin State Lottery
Agency: Hoffman York
Creative Director: Ken Butts
Production Company: Jay Silverman Productions, Hollywood, CA
Director: Jay Silverman
Editorial: Jay Silverman Productions
DP: David Fairbanks
Digital FX: Ring of Fire
Music: Non Stop
Sound Design: Chicago Recording, Paul Rodgers
Special FX: Anatomorphex, North Hollywood, CA
Location: Los Angeles, Ca.


One of the preeminent commercial directors of advertising campaigns across the television, interactive, and print media in Hollywood today, Jay Silverman, founder of Jay Silverman Productions, is currently celebrating his 30th Anniversary Year in the ad/marketing industry. The year 2010 also marks the 10th Anniversary of Jay’s 40,000 square foot production studio lot, located in the heart of Hollywood.

Originally making a name for himself as a still photographer by shooting renowned lifestyle and celebrity endorsements on behalf of numerous national and international ad campaigns, Jay evolved his client base to later include directing multi-media advertising projects for such Fortune 500 clients as McDonalds, Intel, Disney, RAC, Coors, Budweiser, GM, Coke, Pepsi, Frito-Lay, Visa, and Gatorade, among many others.

During the span of his award winning career, Jay became a noted celebrity photographer, specifically requested by high profile actors, sports personalities, recording artists, industry leaders, and supermodels. Over the years, Jay’s work has been honored with numerous Belding, Telly, Promax, and Lucy Awards. In addition, he has also been recognized for his achievements in creating and producing many national PSA campaigns for such worthy causes as the American Cancer Society, the Foundation for the Junior Blind, the Governor’s Council on Physical Fitness, the ACLU, and the Sierra Club.

Jay became a commercial director in 1995, and has since successfully balanced a dual career in both still photography and live action direction. His repertoire of national campaigns across multi-media includes those for such clients as Greyhound, Petco, Fifth Third Bank, Carnation, A&W, Pepsi, 24-Hour Fitness, and Rent-A-Center. He’s also directed countless on-air promotional spots for all of the major broadcast networks, as well as for many cable channel, including the original launches of the smash hit TV series “American Idol,� and “Desperate Housewives,� and his own series, “The Cleaner.�
Jay Silverman Productions is located at 1541 N. Cahuenga Blvd., Hollywood, CA 90028. The phone is 323/466-6030, and the web is