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James C. Goss to Address the Changing Media Revenue Landscape During MFM’s Media Outlook 2021

“The Future is Now – Progress, Profit, People” Scheduled for October 20 & 21

James C. Goss, CFA, Managing Director and Senior Investment Analyst with Barrington Research Associates, Inc., will offer an analysis of the changing media landscape during the virtual Media Financial Management Association’s (MFM’s) Media Outlook 2021 seminar. His session is set for October 20 at 2:00 p.m. ET. The theme for this year’s four-hour, two-day seminar is The Future is Now – Progress, Profit, People.

Goss is a widely respected media and entertainment industry analyst. His frequent press appearances span the gamut of local, regional, and national print and electronic media outlets including The Wall Street Journal, Dow Jones News Service, Barron’s, Chicago Tribune, Los Angeles Times, The Washington Post, The Hollywood Reporter, Variety, Billboard, and many others. His presentation for Media Outlook 2021 will focus on the idea “Never let a good crisis go to waste,” how the various industry sectors have evolved to their current blend of activities, plus how the COVID-19 pandemic has affected the various media and entertainment sectors and motivated companies to do things better while creating incremental revenue opportunities. Among the topics on his agenda are: the changing mix of advertising revenues; media usage trends and demographics; and how various sectors (e.g. radio, television, cinema) have changed.

“Jim Goss is a trusted source for analysis of media sector trends, statistics, and data,” said Mary M. Collins, president & CEO of MFM and its BCCA subsidiary, the media industry’s credit association. “We expect our attendees to leave his presentation with usable insights that they can take into 2021.”

Co-chairing Media Outlook 2021 are Tracy Clark, Senior Director Finance, Hearst Television, Inc.; Cindy Pekrul, SVP and Deputy Controller, Accounting Business Services, WarnerMedia; and John Sanders, Principal, Bond & Pecaro Inc. Dates for the virtual event are Tuesday, October 20 – 1:00 p.m. ET to 3:00 p.m. ET and Wednesday, October 21 – 1:00 p.m. ET to 3:00 p.m. ET.

Participants registered for the seminar will be eligible to receive up to four (4) CPE credits toward their certified public accounting (CPA) license. MFM is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

The two-day seminar is free for MFM members and $250 for never-members. The never-member rate includes a one-year trial MFM membership. For more information, visit the MFM website –

About James C. Goss
James C. Goss, CFA, has more than 45 years of experience in the investment industry, with the last 35 years focused on the media and entertainment industries. He is currently Managing Director and Senior Investment Analyst with Barrington Research Associates, Inc., a Chicago-based, research-driven brokerage and investment banking boutique. Prior experience with Duff & Phelps and Nesbitt Burns Securities (now BMO Capital) includes coverage of retailing, consumer finance, lodging, restaurant, and oil service stocks prior to taking on media and entertainment industry responsibilities in 1985. He also headed the effort to create the Duff & Phelps High Yield Research Service. Goss holds a B.A. with High Honor in Mathematics from Lewis University and an M.B.A. in Finance and Accountancy from the University of Illinois at Urbana-Champaign. He is a four-time winner of The Wall Street Journal’s “Best on the Street” analysts survey, once in Cable & Broadcasting, once in Entertainment and twice in Broadcasting & Entertainment. Active in professional organizations, Goss served as President of the CFA Society of Chicago in addition to multiple terms as a director and various other senior positions. He has also served as a director of the University of Illinois MBA Alumni Board; he remains involved with the University of Illinois Gies College of Business Alumni Board and is a Past President of that Board.

About MFM and BCCA
Media Financial Management Association (MFM) is the premiere resource for financial professionals for media industry education, networking, and information sharing throughout the U.S. and Canada. More information about MFM is available on its website: and via its updates on LinkedIn, Facebook and Twitter. Its BCCA subsidiary serves as the media industry’s credit association. BCCA’s revenue management services encompass a variety of credit reports on national and local media advertisers and agencies, including Media Whys, a credit report for media businesses which offers a credit score based on industry-specific aging combined with trade data from Experian or D+B. More information about BCCA is available at as well as its updates on LinkedIn, Facebook and Twitter.