IBC 2010: Stand #7.H11
SpeedGrade DI, FrameCycler DI, Bolstered by 4th Generation DualStream NX Stereo 3D Engine, Available Immediately; Transforms the 3D Workflow, From Set Dailies to Finishing
New 2010 Products Add Stereo 3D Support for RED Rocket, ARRI ALEXA, 3DOne; Support for Newest NVIDIA Quadro Cards
Munich, DE (September 3, 2010)
— IRIDAS (
) today announced it will unveil a number of significant new developments impacting its stereoscopic 3D workflow initiatives at IBC 2010 in Amsterdam next week. Delivering on its announcements from NAB 2010 last spring, IRIDAS will release SpeedGrade DI 2010 and FrameCycler DI 2010 for immediate availability. These new releases add significant Stereo 3D features and new workflow improvements and include IRIDASâ€™ award-winning, 4th generation Stereo 3D toolset, DualStream NX. This groundbreaking 3D workflow technology includes such innovations as enabling push-button correction of geometric misalignment and color differences between the two eyes – an important development for instant review of on-set dailies.
IRIDAS also announced today it has added support for multiple RED Rocket cards to SpeedGrade DI and FrameCycler DI 2010. With this new development, RED stereo workflows can rely on solid, high quality real time performance and fast turnaround times for rendering. Last month, IRIDAS also announced another industry first for the company – the first native support for ARRI ALEXA stereo workflows. Using IRIDASâ€™ high performance Quicktime framework and tapping IRIDASâ€™ DualStream NX stereoscopic review technology, users are now able to instantly review ALEXA stereo footage in the field and experience real-time geometry alignment and color match in a true stereoscopic timeline.
Executives from IRIDAS will be on hand in the Companyâ€™s stand #7.H11 to demonstrate the new 2010 products and highlight its latest advancements in stereo 3D workflow technologies.
â€œIBC 2010 marks an important milestone for IRIDAS and signifies the culmination of intense development and a lot of hard work by the entire team at IRIDAS,â€? said Lin Sebastian Kayser, CEO of IRIDAS. â€œStereo 3D workflow technology is on everyoneâ€™s mind, with a summer filled with 3D blockbuster movie hits and the news of many more new 3D projects, and 2D-3D conversion projects in the pipeline. Weâ€™re here to show our customers that we have developed the industryâ€™s most effective, valuable and accessible 3D production tools, available today and ready to tackle their most challenging 3D projectsâ€?
IRIDAS at IBC 2010: What Attendees Will See
In its stand #7.H11, IRIDAS will demonstrate for attendees its entire roster of new developments, including:
– SpeedGrade DI and FrameCycler DI 2010 enhanced by IRIDASâ€™ newest stereo 3D workflow technology, DualStream NX;
– Elegant new interface for SpeedGrade DI and FrameCycler DI 2010 based on proprietary Merula UI engine;
– Support for multiple RED Rocket cards, enabling real time RED stereo 3D workflows;
– Industry-first native support for ARRIA ALEXA stereo workflows;
– Updated Universal RAW engine, extending format support to include CinemaDNG, ARRIA ALEXA, RED M-X, Silicon Imaging SI-2K;
– Real time Stereo 3D workflow support for 3DOne camera;
– Support for newly-announced NVIDIA Quadro GPU cards for optimum high-performance image processing on the GPU
About DualStream NX: A 3D Production Breakthrough
IRIDAS has been on the forefront of stereoscopic review since it first developed its groundbreaking DualStream technology in 2003. Now in its 4th generation, IRIDAS has refined its innovative stereoscopic 3D toolset to meet the requirements of todayâ€™s burgeoning production, post production and 2D-to-3D conversion market opportunities. IRIDASâ€™ DualStream NX technology includes advanced features for work on stereoscopic movies and is based on the native stereo timeline already integrated into all IRIDAS products.
DualStream NX adds sophisticated tools to automatically correct geometric misalignment and eliminate color differences between left and right eye streams – this is a breakthrough and a first in the 3D production market. DualStream NX adds even more value for users as it also includes a full suite of creative S3D tools, such as keyframeable parallax adjustments, floating window and a complete stereoscopic color grading feature set. Additionally, DualStream includes comprehensive S3D workflow functions, such as stereo conform and automatic and manual handling of left/right eye assignments.
The IRIDAS SpeedGrade and FrameCycler 2010 family of 3D production solutions are available immediately. For more information, please visit
For over a decade, IRIDAS has become world renowned for its innovations in the digital filmmaking industry, redefining the way artists view, manipulate, enhance and produce their digital creations. As the industryâ€™s earliest pioneers of stereoscopic review solutions and real-time color grading and manipulation techniques, IRIDAS taps its legacy of engineering expertise to streamline production and post production workflows, from onset to finishing, and is making stereoscopic moviemaking an everyday reality. For more information, please visit