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IRIDAS Debuts SpeedGrade NX at Cine Gear Expo 2011; Partners with Video Equipment Rentals to Demonstrate Innovative On-Set Stereo Playback Workflows

Cine Gear 2011, Booth #109
FOR IMMEDIATE RELEASE

Companies to Demonstrate IRIDAS SpeedGrade NX Playing Back On-Set Stereo Dailies from ARRI ALEXA, Epic 5K and Phantom 3D Cameras; IRIDAS Also Announces Immediate Availability of FrameCycler DDS

Munich, DE (May 31, 2011)

— IRIDAS (

www.iridas.com

) announced today it is teaming up with Video Equipment Rentals (

www.verrents.com

) at Cine Gear 2011 in Los Angeles this week to demonstrate SpeedGrade NX, IRIDAS’ newest system for color and depth grading, playback, conform and review. In the VER booth #109 at Cine Gear 2011, executives from IRIDAS and VER will be on hand to demonstrate innovative new on-set stereo daily workflows leveraging new features of SpeedGrade NX, to showcase real-time on-set daily playback of ARRI ALEXA stereo, RED EPIC 5K stereo and Phantom stereo content from SpeedGrade NX.

IRIDAS also announced today the immediate availability of FrameCycler DDS 2011, a powerful new playback, conform and review system that significantly extends existing stereoscopic capabilities. FrameCycler DDS 2011 adds parallax adjustments, mirroring and many automatic and manual setup options, as well as extensive Python scripting options to simplify integration with production pipeline management systems.

SpeedGrade NX

IRIDAS new SpeedGrade NX is well suited for the unique stereo pipeline demonstrated at Cine Gear 2011 as it delivers highly refined stereo tools, a breakthrough in support for the latest RAW cameras, increased render speed and improved color management. SpeedGrade NX includes a significant update to the award-winning DualStream stereo toolset, native ARRI ALEXA RAW workflows and full support for the EPIC camera from RED Digital Cinema.

IRIDAS’ industry-leading Universal RAW architecture, which supports virtually all RAW cameras used in production today, has been updated to include native support for the ARRI ALEXA V3 color science. V3 RAW files can be reviewed and graded instantly in real time and high fidelity. This is especially important for stereo workflows, where 3K review in render quality previously required lengthy transcoding processes.

In addition to systems from RED and ARRI, IRIDAS continues to support virtually all other RAW-based cameras in the market, including cameras from Phantom, Weisscam, Silicon Imaging, Ikonoskop, Indiecam and others.

In SpeedGrade NX, the technology has been further refined with improved algorithms for automatic geometric and colorimetric matching. Users now have even more control over how the image is corrected. The floating window can now be adjusted to be diagonal edges for working with complicated edge violations.

SpeedGrade NX is available immediately for USD $19,999. Upgrade pricing for existing SpeedGrade DI and FrameCycler DI customers is available.

SpeedGrade NX is available for Windows, Mac and LINUX platforms.

FrameCycler DDS 2011

FrameCycler DDS 2011 is IRIDAS’ powerful, newly enhanced playback, conform and review system. Since its introduction in 2001, FrameCycler DDS has become the standard for VFX screening and approval workflows in post houses everywhere.

FrameCycler DDS 2011 extends the existing stereoscopic capabilities of FrameCycler to add parallax adjustments, mirroring and many automatic and manual setup options. FrameCycler DDS 2011 also supports virtually all file formats most used in the industry, including DPX, OpenEXR and RAW formats from all major camera vendors. RAW files are displayed in real time in full render quality, and resolutions up to 8K are supported at 24fps.

Additionally, FrameCycler DDS 2011 now supports extensive Python scripting options for automating routine tasks and integrating FrameCycler with production pipeline management systems.

For transcoding workflows, FrameCycler DDS adds new render options, including OpenEXR, and full automatic output calibration at render time ensures that render results matches exactly without the color shifts some formats introduce.

FrameCycler DDS 2011 is available for LINUX, Windows and Mac platforms and is available immediately for USD $8,100.

About IRIDAS

For over a decade, IRIDAS has become world renowned for its innovations in the digital filmmaking industry, redefining the way artists view, manipulate, enhance and produce their digital creations. As the industry’s earliest pioneers of stereoscopic review solutions and real-time color grading and manipulation techniques, IRIDAS taps its legacy of engineering expertise to streamline production and post production workflows, from onset to finishing, and is making stereoscopic moviemaking an everyday reality. For more information, please visit

www.iridas.com

.

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