IRIDAS Brings RealTime RAW 2.0 to NVISION 08

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See GPU-Based De-Bayering at PNY Booth

San Jose: August 25, 2008 ... IRIDAS, the world leader in RAW playback technologies, is bringing

RealTime RAW 2.0

to the crowds at the San Jose Convention Center for NVISION 08 this week. On August 26 and 27 visitors to the PNY booth (200/305) can see the live playback of RAW content with pristine image quality using NVIDIA PNY graphics to provide de-Bayering in real-time. The technology means that filmmakers now have immediate access to their footage straight from the camera. IRIDAS is the only developer offering universal support for all available digital cinema RAW camera formats. In addition to RAW playback, creative looks can be saved as metadata and used for graded playback right on the set. "I have to say that SpeedGrade's new RAW support is huge for us at DALSA, and it’s huge for filmmakers, in that it empowers them to look at the best digital imaging possible on set," said Rob Hummel, president of DALSA Digital Cinema. "It makes the process so easy it’s scary! Not only can a cinematographer view shots immediately without rendering, but staying in RAW means that each 4K frame is just 16 MB [instead of 48 MB]. Combining this with the ability to apply creative looks non-destructively makes for a super-efficient workflow." "We are reaching the tipping-point with digital cinema," said IRIDAS CEO Lin Kayser. "Filmmakers are ready to use the new cameras, but they need a simple and reliable solution for working with their content after it is shot. RealTime RAW gives them that." RealTime RAW 2.0 is available with all 2008 versions of FrameCycler and SpeedGrade. IRIDAS at PNY booth (200/305) at NVISION 08, August 26 and 27, 2008 at the San Jose Convention Center. For more information, contact IRIDAS at +49 89 330 35 142, IRIDAS USA at (818) 951-8927, or visit

www.iridas.com

.

About IRIDAS

IRIDAS pioneered desktop film-resolution playback in 2001. Its FrameCycler products are now the industry standard for frame-based image review. In 2003 IRIDAS introduced the first non-destructive color correction application. In 2007, IRIDAS presented the first GPU-based RAW playback technology. Today SpeedGrade and FrameCycler, including RealTime RAW 2.0, provide the critical links in an end-to-end pipeline for digital image content and color metadata. IRIDAS' applications are used by filmmakers around the world and most major animation and postproduction houses. IRIDAS is an independent, privately held company, headquartered in Munich, Germany. For more information, visit

www.iridas.com

. - 30 - Press Contact: Eric Philpott |

eric@iridas.com

| +1(905) 773-6651

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