Hollywood, CA, Feb. 24, 2010 â€“ The first ever, International 3D Society â€œLumiere Awardsâ€? were bestowed last night at Hollywoodâ€™s Mann Chinese Theater, honoring talentâ€”both in front of and behind the cameras– within the rapidly burgeoning 3D filmmaking industry. â€œAvatarâ€? walked away with six â€œLumiere Awardsâ€? and the first-ever â€œPeopleâ€™s Choice Award for Favorite 3D Movie â€“Live Actionâ€? during the event, with that filmâ€™s co-star, Giovanni Ribisi, accepting on behalf of the filmmakers. Based in Los Angeles, the newly formed International 3D Society serves the 3D community with education and recognition for stereoscopic 3D professionals.
Actor Brendan Fraser was the recipient of the International 3D Societyâ€™s â€œ3D Talentâ€? Award during the eveningâ€™s event. Fraser was honored for his work as both actor and executive producer of the highly successful 3D feature film â€œJourney to the Center of the Earth in 3D.â€? The International 3D Society also recognized Jeffrey Katzenberg, 3D visionary and CEO of DreamWorks Animation SKG, Inc. (Nasdaq: DWA). Katzenberg and DreamWorks Animation were presented with the prestigious â€œ3DVisionâ€? Award.
Eleven additional â€œLumiere Awardsâ€? and two first-ever â€œPeopleâ€™s Choice Awards in 3Dâ€? were given out, during ceremonies in which over 400 people, including leading entertainment industry producers, directors, performers, and technology company executives, were in attendance. The additional award winners were:
** LIVE ACTION 3D FEATURE OF THE YEAR:
“AVATAR” FROM 20TH CENTURY FOX STUDIOS
** ANIMATED 3D FEATURE OF THE YEAR:
“UP” FROM PIXAR
â€?** SHORT 3D MOTION PICTURE/NARRATIVE:
â€œPARTLY CLOUDYâ€? FROM PIXAR
** BEST 3D DOCUMENTARY:
â€œUNDER THE SEA 3Dâ€? FROM IMAX
** OUTSTANDING ACHIEVEMENT OF 2D TO 3D CONVERTED FEATURE:
â€œG-FORCEâ€? FROM SONY IMAGEWORKS AND THE WALT DISNEY STUDIOS MOTION PICTURES
** BEST 3D CHARACTER OF THE YEAR:
â€œAVATARâ€™Sâ€? CHARACTER â€œNEYTIRIâ€?
** BEST 3D SCENE OF THE YEAR:
â€œAVATAR” AND JAKE SULLY FOR “FIRST FLIGHTâ€? FROM 20TH CENTURY FOX STUDIOS
** BEST 3D STEREOGRAPHY â€“ LIVE ACTION:
â€œAVATARâ€? FROM 20TH CENTURY FOX STUDIOS
** BEST 3D STEREOGRAPHY â€“ ANIMATED:
â€œCORALINEâ€? FROM FOCUS FEATURES
** OUTSTANDING ACHIEVEMENT IN 3D VISUAL EFFECTS:
â€œAVATARâ€? FROM 20TH CENTURY FOX STUDIOS
** OUTSTANDING ACHIEVEMENT FOR MARKETING 3D CONTENT:
20TH CENTURY FOX STUDIOS FOR â€œAVATARâ€?
Additionally, the International 3D Society had previously partnered with the Peopleâ€™s Choiceâ„¢ Awards, where nominees in the category of â€œPeopleâ€™s Choiceâ„¢ Awards in 3Dâ€? were announced during the January 6, 2010, telecast of that event. Fans voted online through January 20th, selecting the two, first-ever â€œPeopleâ€™s Choiceâ„¢ Awards in 3Dâ€? winners below:
** 2010 â€œPEOPLEâ€™S CHOICE â„¢ AWARD: FAVORITE 3D LIVE ACTION MOVIE:â€?
“AVATAR” AND 20TH CENTURY FOX STUDIOS
** 2010 PEOPLEâ€™S CHOICE â„¢ AWARD: â€œFAVORITE 3D ANIMATED MOVIE:â€?
“CORALINE” FROM FOCUS FEATURES
International 3D Society president Jim Chabin stated, â€œThe presentation of the First Annual International 3D Awards has marked an historical milestone. They represent the first time in motion picture history that achievement in the 3D art form has been recognized. We believe last nightâ€™s event was just the beginning of a lasting and appropriate recognition of 3D professionals by the international filmmaking community.â€?
3D Awards Co-Chair and Board of Governors member Charlotte Huggins, a film producer with Salient Features, remarked, â€œFor those of us whoâ€™ve worked in 3D and labored to bring magic to the screen, 2009 was an incredible year, and 2010 promises to top even our wildest expectations.â€? Added Awards Co-Chair and First-Vice Chair Lenny Lipton, president, Oculus3D, â€œFor a long time, many have wanted to create an appropriate recognition for outstanding achievement in the spectacular medium of 3D. With the support of a great many, the establishment of the new International 3D Society represents the first community to finally accomplish the bestowing of appropriate awards.â€?
During the awards event, the International 3D Society thanked its Signature Sponsor, XpanD, the company that provided its XpanD 3D system for the show and co-produced it. XpanD is best known for its commitment to providing the â€œAbsolute 3D Experience.â€? XpanD CEO Maria Costeira said, “The past year has seen monumental advances in the evolution and adoption of 3D, but the 3D revolution has only just begun. As the worldÂ¹s largest developer of 3D active technology, XpanD shares the International 3D SocietyÂ¹s commitment to educating the marketplace, while the use of XpanD at the I3DS Awards Show demonstrates a recognition that our technology is the most superior and effective solution in the world.â€?
The International 3D Society also acknowledged its Founding Sponsor, MasterImage 3D, and its Silver Awards Sponsor, MadM3dia Entertainment, Inc. Additional sponsors for the 3D Awards event included Passmore Labs, known for its 3D production and 2D to 3D conversion ability; Technicolor, whose personnel served as senior technical advisors for the show, coordinating the 3D projection booth operations during this eveningâ€™s event, and the trailer department at Laser Pacific Media Corp.
The â€œLumiereâ€? statuettes presented at the ceremony were designed and sculpted by renowned artist Eileen Borgeson, and were crafted by the R.S. Owens Company of Chicago, manufacturers of the Oscarsâ„¢ Awards.
ABOUT THE INTERNATIONAL 3D SOCIETY:
Based in Los Angeles, the newly formed International 3D Society serves the 3D community with the mission to advance the arts and sciences of 3D technologies and content through educational initiatives as well as providing â€œhands onâ€? demonstrations and recognition for stereoscopic 3D professionals. The Societyâ€™s Board of Governors and its general membership span the growing stereoscopic industry, with representatives from the major studios, in-home, producers, technology suppliers, exhibitors, and distributors.
With Jim Chabin serving as its president, The International 3D Societyâ€™s Board of Governors include: Dr. Marty Banks, UC Berkeley, Board Seat, The Walt Disney Studios; Sandy Climan, 3ality Digital, CEO; Maria Costeira, XpanD, CEO; Rob Engle, Sony Pictures Imageworks, 3D Visual Effects Supervisor; Charlotte Huggins, Salient Features, Producer, Peter Koplik, Master Image 3D, EVP; Brian Lenz, BSkyB, Director, Product Design & TV Product Development; Mike Polydoros, Lionsgate, EVP of Exhibitor Relations/Operations, and Kurt Schwenk, Paramount Pictures, VP of Post Production Services.
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