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An Immersive Keynote Announced for Createasphere’s Entertainment Technology Expo

Visionary Ed Lantz Talks Immersion, Transmedia, Strategy in the Vortex Dome

(Burbank, CA)

Createasphere’s Spring Entertainment Technology Expo

– the top gathering of entertainment and media professionals, technical innovators, and content experts on the West Coast showcasing emerging media trends in production, post, animation, VFX, advertising, and streaming content – will take place on Thursday, March 1st, 2012, at LA Center Studios in Los Angeles. The industry summit will feature trend-setting keynotes, immersive demonstrations in the Vortex Dome, a full exhibition area, networking opportunities and education.

Ed Lantz, founder of

Vortex Immersion Media

, will share his vision during a keynote entitled, Dive Into Immersive Entertainment and the Transmedia Hub, which takes place in the Vortex Dome. Lantz’s keynote is unique in content and location. He will explore the role that immersive entertainment will play for attendees at work in studios, networks, venues, and content creation. Lantz will also introduce a number of immersive projects and conversations with content creators and experience-makers that combine live action, VFX, 3D, digital asset management and more.

Another keynote, which is slated to include Oscar-caliber creative team members and cinematographers, will be announced soon and will also take place in the Vortex Dome.

Early registration for both keynotes is required, as space is limited. This one-day event is designed as a technology summit with top-level presenters, offering a unique and engaging opportunity to explore the intersection of future technologies in service to creativity.

Kristin Petrovich, president of


, notes, “We are all looking forward to hearing what Ed Lantz has to say about the future of entertainment and content creation. His work is inspiring and thought provoking. Needless to say, we are very happy to be able to present these keynotes in the Vortex Dome, one of the most compelling venues in the city! The day is shaping up to be an incredibly valuable one for our attendees, and a rare opportunity to mingle with thought leaders.”

For further information and registration, visit

or call 818.842.6611.

About Createasphere

Createasphere is a global community builder for the entertainment technology industry, advancing technologies and careers through Expos, Conferences, and online offerings.

Createasphere was founded in 2001 as HD EXPO, and over the past decade has grown into a global company that develops and presents influential events for the content creation community, on line and face to face. Founded by Kristin Petrovich Kennedy in Los Angeles, Createasphere became part of Diversified Business Communications in 2009, now driving their entertainment strategies and properties division. Currently, Createasphere is presenting the Entertainment Technology Expos in Los Angeles; the Digital Asset Management Conference in New York, Los Angeles, and Europe; The DAMMY Awards in New York; the online news and content portal; 3D Road Shows; and Post Production Master Classes.

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Media Contact:
Chris Purse, 818.303.8088
ignite strategic communications