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Imagineer Systems Expands Sales and Marketing Presence in Asia

Imagineer Taps Local Marketing and Product Specialists to Address the Growing Film, VFX and Animation Markets in China, South East Asia

GUILDFORD, UK (July 18, 2012) —

Imagineer Systems (

) today announced it has expanded its presence in Asia with the addition of new marketing and product specialist talent specifically to address the growing film, visual effects and animation markets in China and South East Asia. With this announcement, Imagineer has brought on Li Chen as its new Vice President of Sales and Marketing for Asia; and Kent Chen as its new Product Specialist in Asia.


Li Chen brings more than 10 years of industry experience, with several years of channel experience in the Asia-Pacific region. As a former editor and an Apple certified trainer, Li brings a keen understanding of enduser needs and requirements in the region.


Kent Chen is an active SFX technician and a colorist, as well as a


expert. Kent is uniquely qualified to begin training customers and prospects in the region, tapping into his broad experience with the product and the market.


“Imagineer Systems and


have experienced impressive growth in the worldwide VFX marketplace, with the Planar Tracker technology making a significant impact on the way artists work,” said Li Chen, Imagineer Systems’ new vice president of sales and marketing for Asia. “There are tremendous opportunities ahead for


in the world’s fastest-growing film/VFX market throughout China, Japan, Korea and the entire South East Asia region. I look forward to working with the team and our resellers to leverage the full potential of this market.”

The 2012 mocha Product Family

mocha AE

is Imagineer’s stand-alone Planar Tracking and roto utility optimized for After Effects, Apple Final Cut Pro and Motion users. The advanced mask creation tools, simple user interface and copy/paste exchange with After Effects helps take the complications out of motion tracking and reduces keyframing tedium.


mocha AE

is available in two version:

mocha AE CS6

, which comes as a free bundle with every copy of the newly launched Adobe After Effects CS6 and is specifically optimized for After Effects; and the

mocha AE v3

standalone application, which adds new Camera Solve features and additional support for Apple Final Cut Pro, Motion and Boris FX and is available for purchase directly from Imagineer Systems.

mocha AE v3

also is backward compatible with older version of Adobe’s Creative Suite.


mocha Pro


is Imagineer’s intelligent Planar Tracking utility for post production and visual effects professionals that combines advanced roto, motion tracking, lens analysis, object removal, insert compositing, stabilization and 3D camera solve features into a single desktop application.

mocha Pro

integrates seamlessly with industry-popular editing, compositing, and animation applications and is the ideal post production companion software for managing challenging shots and projects.


mocha Pro

has gained notoriety as a result of the significant impact the Planar Tracker has made in the production of the Hollywood visual effects laden films such as The Black Swan, X-Men: First Class, and Captain America: The First Avenger.  Additionally,

mocha Pro

has proven invaluable to customers at major post production and stereo conversion facilities around the world, and has greatly streamlined the stereo conversion pipelines on such 3D blockbuster sensations as Harry Potter and the Deathly Hallows Parts 1 and 2, Transformers: Dark of the Moon, and Journey 2: The Mysterious Island.


About Imagineer Systems 

Imagineer Systems Ltd innovates and markets next-generation visual effects solutions for film, video and broadcast post production markets.  Imagineer Systems has made its mark on such marquee Hollywood blockbuster productions as Black Swan, Alice in Wonderland, Iron Man 2, Shutter Island, Invictus, and the Harry Potter series. Imagineer’s desktop product line consists of

mocha Pro™ –

roto, planar tracking, compositing, and removal utility;

mocha AE™ –

a planar tracking and roto utility designed for After Effects and Final Cut Pro users.  Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom.

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