IMAGINARY FORCES DIRECTOR OF EXPERIENCE DESIGN TALI KRAKOWSKY TO SPEAK AT SOLD-OUT FITC TORONTO CONFERENCE

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On Monday, April 21st, Imaginary Forces Director of Experience Design Tali Krakowsky will be presenting at the FITC Toronto conference, which is taking place on April 19th – 22nd at the Hilton Toronto (145 Richmond Street West). Titled “Designing Fiction,� Krakowsky’s presentation will provide an introduction to Experience Design, and how it impacts design thinking and branding. Fiction meets science when emerging media, interactive content, cinematic storytelling and architecture come together to create Experience Design. Re-imagining both media content and screens, Experience Design challenges traditional forms of content creation and expands the art of the digital into the realm of the physical. In her session, Krakowsky will make these seemingly abstract ideas very real and demonstrate that much of the present and future of design and architecture resides in this new discipline. This will be the fourth FITC event that Krakowsky has been invited to participate in, having spoken at FITC Toronto, FITC Hollywood and FITC Amsterdam in 2007. For more info on FITC Toronto 2008, its agenda and speakers, please go to:

http://www.fitc.ca/event_detail.cfm?festival_id=22

About Tali Krakowsky Tali Krakowsky, Director of Experience Design at Imaginary Forces, has been extensively involved for over five years in concept development and management of the division and its projects in both the New York and Los Angeles offices. She has a Bachelor of Arts in Communication Design and a Master of Arts from UCLA's School of Architecture, with a thesis on interactive architecture. Krakowsky has had a leading role in a range of projects for Imaginary Forces, including immersive environments for Airbus, BMW, IBM, MoMA and the Grimaldi Forum in Monaco. Additionally, she has worked on the World Trade Center redesign competition, an installation for the Netherlands Architecture Institute and MoMA's Tall Buildings exhibition as part of the design consortium United Architects. In addition to her work at IF, Krakowsky has published several articles on design, architecture, and innovation through collaboration, and has been teaching a class on Experience Design at SCI-Arc in Los Angeles. For more info on Imaginary Forces, please go to

www.imaginaryforces.com

or contact Michele Lu Kumar at Hype: 323.938.8363 x 103 or

michele@hypeworld.com

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