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IMAGINARY FORCES DIRECTOR OF EXPERIENCE DESIGN TALI KRAKOWSKY TO SPEAK AT ONTARIO COLLEGE OF ART & DESIGN ON FEBRUARY 27TH

Free Public “Design Speaker Series� Also Featured Karim Rashid, Rafael Fajardo & Rusty Smith

Imaginary Forces Director of Experience Design Tali Krakowsky will be presenting at the Ontario College of Art & Design as part of its annual “Faculty of Design Speaker Series,� taking place at the OCAD Auditorium (100 McCaul Street, Toronto) on Wednesday, February 27th at 6:30 p.m. The event is free to the public. Previous speakers include Karim Rashid, Rafael Fajardo & Rusty Smith.

Using inspirations from projects across the world and work from Imaginary Forces, Krakowsky will discuss current trends in the fusion of design, technology and architecture. Transformations in design thinking, inspired by emerging technologies and a fascination with storytelling, are changing the entertainment, educational, corporate and retail environments of the 21st Century. In her session, Krakowsky will break down interactive environments into their components: re-imagining content in motion, re-imagining media delivery systems, and re-imagining smart, interactive spaces. Tracing a quick historical evolution of interactivity in architecture, this session will examine several key projects in terms of design methodology in an attempt to suggest some goals and processes for the field of Experience Design.

For more info on the OCAD “Design Speaker Series,� please visit

www.ocad.ca

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About Tali Krakowsky
Tali Krakowsky, Director of Experience Design at Imaginary Forces, has been extensively involved for over five years in concept development and management of the division and its projects in both the New York and Los Angeles offices. She has a Bachelor of Arts in Communication Design and a Master of Arts from UCLA’s School of Architecture, with a thesis on interactive architecture. Krakowsky has had a leading role in a range of projects for Imaginary Forces, including immersive environments for Airbus, BMW, IBM, MoMA and the Grimaldi Forum in Monaco. Additionally, she has worked on the World Trade Center redesign competition, an installation for the Netherlands Architecture Institute and MoMA’s Tall Buildings exhibition as part of the design consortium United Architects. In addition to her work at IF, Krakowsky has published several articles on design, architecture, and innovation through collaboration, and has been teaching a class on Experience Design at SCI-Arc in Los Angeles.

For more info on Imaginary Forces, please go to

www.imaginaryforces.com

or contact Michele Lu Kumar at Hype: 323.938.8363 x 103 or

michele@hypeworld.com

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