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Imaginary Forces Director of Experience Design Tali Krakowsky will be presenting at the Flashbelt Conference in Minneapolis, MN taking place from June 8th – 11th. The event, established in 2004, brings together new media designers, developers and enthusiasts. Titled “The Science & Fiction of Experience Design,� Krakowsky's presentation will provide an introduction to Experience Design, and how it impacts design thinking and branding. Fiction meets science when emerging media, interactive content, cinematic storytelling and architecture come together to create Experience Design. Re-imagining both media content and screens, Experience Design challenges traditional forms of content creation and expands the art of the digital into the realm of the physical. In her session, Krakowsky will make these seemingly abstract ideas very real and demonstrate that much of the present and future of design and architecture resides in this new discipline. Recently, Krakowsky has also presented at numerous conferences and events including AIGA/Los Angeles' "Pro Sessions: Design Remixed," and FITC Toronto, Hollywood, and Amsterdam. She will next participate in the FMX Conference in Stuttgart and Singularity Conference, the first online digital conference. The excellent speaker line-up for the Flashbelt Conference 2008 includes Erik Natzke, Jared Tarbell, Robert Hodgin (The Barbarian Group), Joshua Hirsch (Big Spaceship), Craig Swann, Mario Klingemann, Robert Reinhardt, Jeremy Thorp, and GMUNK, among many others. The 30+ sessions will cover multimedia design & development, and how to create engaging experiences through various disciplines such as digital art, motion graphics and animation, rich Internet applications, and Experience Design. For more info on the conference, its agenda and speakers, please go to

. About Tali Krakowsky Tali Krakowsky, Director of Experience Design at Imaginary Forces, has been extensively involved for over five years in concept development and management of the division and its projects in both the New York and Los Angeles offices. She has a Bachelor of Arts in Communication Design and a Master of Arts from UCLA's School of Architecture, with a thesis on interactive architecture. Krakowsky has had a leading role in a range of projects for Imaginary Forces, including immersive environments for Airbus, BMW, IBM, MoMA and the Grimaldi Forum in Monaco. Additionally, she has worked on the World Trade Center redesign competition, an installation for the Netherlands Architecture Institute and MoMA's Tall Buildings exhibition as part of the design consortium United Architects. In addition to her work at IF, Krakowsky has published several articles on design, architecture, and innovation through collaboration, and has been teaching a class on Experience Design at SCI-Arc in Los Angeles. For more info on Imaginary Forces, please go to

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