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On Saturday, December 6th, Imaginary Forces Director of Experience Design Tali Krakowsky will be participating in a panel as part of the Symposium on Design Process Innovation, taking place at the Architecture + Design Museum of Los Angeles, CA. Created by Gensler Architects, the one-day symposium will bring together experts from a variety of design disciplines to analyze trends, share ideas, and look at the future of design process. Krakowsky will introduce the multi-disciplinary approach to the emerging practice of Experience Design, and participate in a moderated discussion on process and innovation alongside a diverse panel of notable design visionaries including Matthew Melnyk (Buro Happold), Geoff Manaugh (Dwell & BLDGBLOG), Casey Reas (UCLA Design | Media Arts Department), Saffet Bekiroglu (Zaha Hadid Architects) and Mathew Cullen (Motion Theory). Recently, Krakowksy has presented at numerous conferences and events globally including AIGA/Los Angeles’ “Pro Sessions: Design Remixed,� FITC Toronto, Hollywood, and Amsterdam, IIDEX, the Boards Summit and DesignThinkers. For more info on the Symposium On Design Process Innovation, its agenda, and featured speakers, please go to

About Tali Krakowsky Tali Krakowsky, Director of Experience Design for Imaginary Forces, has been extensively involved
 for the last five years in concept development and management of the division and its projects in both the New York and Los Angeles offices. She has a Bachelor of Arts in Communication Design and a Master of Arts from
 UCLA's School of Architecture, with a thesis on interactive architecture. Tali has had a leading role in a range of projects for Imaginary Forces, including immersive environments for the Museum of Biodiversity in Panama (in collaboration with Frank Gehry and Bruce Mau for completion in 2010), "New City" (a commissioned web-based installation for MoMA), Airbus, BMW, IBM, MoMA and the Grimaldi Forum in Monaco. Additionally, she has worked on the World Trade Center redesign competition, an installation for the Netherlands Architecture Institute and MoMA's Tall Buildings exhibition as part of the design consortium United Architects. In addition to her work at IF, Tali has published several articles on design, architecture, and innovation through collaboration, and has taught a class on Experience Design at SCI-Arc in Los Angeles. For more info on Imaginary Forces, please go to

or contact: Mark Tillman at Hype: 323.938.8363 x104 or

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