IMAGICA SHOWS PRIMATTE VERSION 4 AT IBC 2006 - Creative Planet Network


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Amsterdam, Netherlands, IBC 2006 -- (September 12, 2006)-- IMAGICA Technologies Corp., the engineering solutions division company of IMAGICA Robot Holdings, Inc., announced that Version 4 of company‘s renowned Primatte® chromakey technology will be featured at IBC 2006. The software will be demonstrated September 8-12, 2006, at IBC in Amsterdam from IMAGICA‘s Stand 7.400.

“Primatte 4 encompasses many advancements that further extend the product‘s performance and ease of use,” said Scott Gross, Primatte Product Manager, IMAGICA Corp. of America “This update of Primatte includes a new core library offering such benefits as floating point precision, SSE2 and NVIDIA GPU acceleration, film grain removal and a new Auto-Compute feature. We are pleased to be bringing these enhancements to the extensive range of class-leading film, video and graphics products for which Primatte plug-ins now exist.”

Primatte plug-ins are available for applications including: AVID Adrenaline, Media Composer, Symphony, XpressPro, Softimage|DS; Imagineer Systems mokey and monet; D2 Software NUKE, Apple Shake and Motion; Autodesk Burn and Toxik and Discreet Inferno, Flame, Fire, Flint and Smoke; Adobe Premiere, After Effects, Photoshop and Photoshop Elements; Interactive Effects Piranha; Eyeon Digital Fusion and Quantel eQ and iQ. Several of these plug-ins will be shown in the IMAGICA stand at IBC.

Also on display will be the new Primatte plug-in for OFX, based on the industry‘s new emerging open standard for visual effects. Compatible with Windows, Linux, Mac OSX and IRIX operating systems, this version of Primatte also leverages Version 4 features and works with such applications as Nucoda Film Master, Assimilate Scratch, Thompson/Grass Valley Bones, SGO Mistika, FilmLight Baselight, DVS Clipster, CHROME Imaging MATRIX and Autodesk Toxik.

Primatte has been benefiting the motion picture and the television industries for more than ten years. It has been used on hundreds of major motion pictures, television shows, commercials and music videos and, more recently, has been making significant inroads in the digital photography space. IMAGICA continues to be committed to enhancing the leading capabilities of Primatte for its customers.

To learn more about Primatte, go to:


About IMAGICA Technologies Corp.

IMAGICA Technologies Corp. (ITC) is a division of IMAGICA Robot Holdings, Inc., one of the largest entertainment technology companies in Japan. ITC provides front and back-end digital imaging solutions for feature film with the Imager XE and HSX Film Scanners and the HSR Film Recorder. Headquartered in Tokyo, Japan, ITC also maintains a sales and support office in Los Angeles, California. For more information, please visit http://

or call +81-3-3238-2677.

Media Contacts:

Yukiko Ozaki, IMAGICA Technologies Corp.


Scott Gross, IMAGICA Corp. of America

(530) 677-9980,