Identity is pleased to announce the recent signing of former agency copywriter Scott Corbett to its directorial roster. Most recently, Scott directed a "banned from the Super Bowl" campaign for PETA via Japanese Monster aimed at KFC for their inhumane treatment of chickens.
Corbett joins Identity's roster of diverse directors and will bring his subtle blend of humor and rich, filmic style to the rapidly expanding company. Owner/EP Joe Masi notes, "I was attracted to Scott's work immediately and knew he'd be a perfect addition to our roster. The look of his film, his casting, and his ability to tell a story all worked so well together. Scott is very well rounded, and his sense of comedy is unlike many others. His ability is much broader than just comedy as his film has such a diverse, wide range."
Scott was drawn to Identity's open creative environment and the attention to detail Joe Masi brings to every project. Corbett commented, "I just had a good feeling about them, and when I looked at their work and the direction I wanted to take as a commercial filmmaker, I felt like they would provide me the most interesting opportunities to grow creatively and take my work to the next level." Corbett comes over to Identity after a successful run with LA-based production company, Japanese Monster. Scott has shot campaigns for clients such as Altoids, Krazy Glue, Outdoor Life Network, and Xbox.
Scott's first effort as a director, the short film Small Emergencies, appeared in several festivals throughout North America and was honored by the San Francisco International Film Festival with a Golden Gate Award; one of only seven shorts to be recognized out of 1,500 entries worldwide.
Scott went on to build a commercial reel through Group 101 Spots. His dark and offbeat work for Altoids and OLN struck a chord, and he has since been featured in Shots magazine and was selected for SHOOT's 2006 New Director's Showcase.
Identity is represented by in-house sales representative Becky Donahue on the east coast, and by independents Marguerite Juliusson and Dana Balkin for the midwest and west coast markets respectively.
In a world where sameness is on the rise, Identity wins by imprinting every project with a distinct level of visual sophistication and refreshing individuality. Leveraging a highly-sought after and talented directorial roster, Owner/EP Joe Masi has made his mark on award-winning work for Nintendo, Honda, Budweiser, 7UP, Tommy Hilfiger, Infiniti, and Gucci. The firm fosters and supports an environment where creativity can flourish. Headlining the visual-style genre, Identity's directors cover the complete range of storytelling and effects. Identity's directorial roster includes: Anthony Atanasio, Laurent Chanez, Pierluca de Carlo, Leo Kocking, Robert Leacock, and Jacques Steyn.
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