An Idea Lives On: An Interactive Documentary Celebrating JFK’s Legacy - Creative Planet Network

An Idea Lives On: An Interactive Documentary Celebrating JFK’s Legacy

Author:
Publish date:
Image placeholder title

To celebrate JFK’s legacy on the 50th anniversary of his death, an interactive documentary has just launched at www.anidealiveson.org, For An Idea Lives On, The Martin Agency again teamed up with innovative production company Tool, which had previously produced the Emmy and Cannes Award-winning JFK-themed Clouds Over Cuba interactive project.

The centerpiece of An Idea Lives On is an interactive documentary, which combines user-generated content, stock footage portraying key JFK initiatives, and curated footage shot by Tool Director Ben Tricklebank and Martin Agency CD Brian Williams. The project eschews conspiracy theories and politicization, choosing instead to demonstrate the ways in which JFK’s legacy influences lives today. Rather than focus on Kennedy’s tragic assassination, the pair tracked down subjects that would help flesh out the positive impact of JFK’s legacy.

Built in HTML5, anidealiveon.org is available in desktop and tablet versions. Viewers will be able to watch short, interconnected films about JFK’s legacy across a wide range of subjects, from space to fashion, choosing to stick with a single category or navigating along a more personalized path. Users are also encouraged to submit their own stories that, once folded into the main documentary, will become a part of a storytelling quilt of JFK’s lasting accomplishments.

Credits:

Project: An Idea Lives On
Created By: Brian Williams, Wade Alger, Joe Alexander, Ben Tricklebank

Client: John F. Kennedy Presidential Library & Museum Foundation
Executive Director: Tom McNaught
Director of Marketing and Sales: Lee Statham
Director of Communications: Rachel Flor

Agency: The Martin Agency
Concept, Project Leads: Brian Williams, Wade Alger
Chief Creative Officer: Joe Alexander
Executive Producer: Steve Humble
Producer: Anya Mills
Director of Digital Production: Darren Himebrook
Interactive Producer: Neil Cox
Project Manager, Junior Interactive Producer: Ryan Micklos
Account Supervisor: Carrie Bird
Account Executive: Josh Lybarger
Director of Brand Partnerships: Leslie Griles

Digital Production: Tool
Director: Ben Tricklebank

Live Action Production: Tool, The Martin Agency

Music: Plan8

Editorial: STITCH

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

Image placeholder title


Visit Tool
View Media

Related

Riedel_Bolero-DFL-Auswahl

Custom-Engineered Bolero S Ensures Reliable Referee Communications for German Bundesliga

Today's large-scale sporting events, as well as their technical broadcast requirements, are growing at an astounding pace. To meet and surpass these requirements, Riedel Communications has initiated their Managed Sports Services division, comprised of custom-engineered technologies paired with extensive supervision and support by Riedel-qualified engineers. Among the first to profit from these services is DFL Deutsche Fußball Liga, who has partnered with Riedel to design a reliable infrastructure for German Bundesliga referee communications.

RTI_CyrilleVergely

RTI Names Cyrille Vergely as Dealer Experience Manager

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced that Cyrille Vergely has joined the company as its Dealer Experience Manager, Europe and Middle East. In his new role, he will ensure an exceptional experience for the company's dealers in the region by providing training, technical support and project design assistance.