An Idea Lives On: An Interactive Documentary Celebrating JFK’s Legacy

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To celebrate JFK’s legacy on the 50th anniversary of his death, an interactive documentary has just launched at, For An Idea Lives On, The Martin Agency again teamed up with innovative production company Tool, which had previously produced the Emmy and Cannes Award-winning JFK-themed Clouds Over Cuba interactive project.

The centerpiece of An Idea Lives On is an interactive documentary, which combines user-generated content, stock footage portraying key JFK initiatives, and curated footage shot by Tool Director Ben Tricklebank and Martin Agency CD Brian Williams. The project eschews conspiracy theories and politicization, choosing instead to demonstrate the ways in which JFK’s legacy influences lives today. Rather than focus on Kennedy’s tragic assassination, the pair tracked down subjects that would help flesh out the positive impact of JFK’s legacy.

Built in HTML5, is available in desktop and tablet versions. Viewers will be able to watch short, interconnected films about JFK’s legacy across a wide range of subjects, from space to fashion, choosing to stick with a single category or navigating along a more personalized path. Users are also encouraged to submit their own stories that, once folded into the main documentary, will become a part of a storytelling quilt of JFK’s lasting accomplishments.


Project: An Idea Lives On
Created By: Brian Williams, Wade Alger, Joe Alexander, Ben Tricklebank

Client: John F. Kennedy Presidential Library & Museum Foundation
Executive Director: Tom McNaught
Director of Marketing and Sales: Lee Statham
Director of Communications: Rachel Flor

Agency: The Martin Agency
Concept, Project Leads: Brian Williams, Wade Alger
Chief Creative Officer: Joe Alexander
Executive Producer: Steve Humble
Producer: Anya Mills
Director of Digital Production: Darren Himebrook
Interactive Producer: Neil Cox
Project Manager, Junior Interactive Producer: Ryan Micklos
Account Supervisor: Carrie Bird
Account Executive: Josh Lybarger
Director of Brand Partnerships: Leslie Griles

Digital Production: Tool
Director: Ben Tricklebank

Live Action Production: Tool, The Martin Agency

Music: Plan8

Editorial: STITCH

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

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