Hong Kong Post-Production Facility Digit Digit Embraces Autodesk Flame 2007 Systems - Creative Planet Network

Hong Kong Post-Production Facility Digit Digit Embraces Autodesk Flame 2007 Systems

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SAN RAFAEL, Calif., Nov. 2, 2006--Autodesk, Inc. today announced that Digit Digit has upgraded its post-production pipeline with six Autodesk Flame 2007 visual effects systems running on the Linux operating system. Hong Kong-based Digit Digit delivers commercial post-production services for leading brands such as Nike, Coca-Cola, Pepsi, McDonald‘s, Nokia, Motorola and GM. The facility‘s pipeline also includes the Autodesk Inferno visual effects system and Autodesk Maya 3D animation, modeling and rendering software.

Flame 2007 takes advantage of 64-bit multi-core computing, storage and networking technologies to provide unprecedented productivity gains. Nicky Ng, executive director at Digit Digit, said, “In the performance-driven world of television commercial post production, the ability to quickly deliver projects in both standard- and high-definition is essential. Autodesk Flame systems are helping Digit Digit keep up with the deadline-driven industry‘s constant squeeze. We are continually balancing creativity and time-to-completion. With our new Flame systems, artists can rapidly produce effects for our most demanding clients.”

Ng added, “The Autodesk Flame systems running on Linux provide top-tier compositing, tracking, color correction and visual effects tools that match our image requirements and needs. These systems add superb reliability and speed to our workflow, especially for projects at 2K resolution. With Autodesk‘s new Flame Linux systems, we expect a rapid return on our technology investment.”

Numerous broadcasters and post-production facilities have adopted the Autodesk Linux-based editing and visual effects systems. Along with Digit Digit, these clients include China Central Television (CCTV), Florida-based Deep Blue Sea, Bangkok-based Fame Post-Production Co. Ltd., Australia‘s Frame, Set & Match, Ireland‘s Radio Telefix Éireann and NBC, among others.

About Digit Digit

Digit Digit was founded in 1995 with the mission to provide the best advertising post-production in the Asia Pacific region, using the highest technology standards. Since its inception, Digit Digit has been the single most-awarded post-production house in the region, winning the Grand Prix Kam Fan at the Hong Kong 4‘A‘s award show several times over, a Gold award at the 11th Times Advertising Awards, a Bronze from Adfest Awards and many others. Clients include leading production companies and international advertising agencies with work on spots for Nike, McDonald‘s, KFC, P&G, Unilever, J&J, Coca-Cola, Pepsi, Nokia, Motorola and GM.

About Autodesk

Autodesk, Inc. is a Fortune 1000 company, wholly focused on ensuring that great ideas are turned into reality. With seven million users, Autodesk is the world's leading design software and services company for the manufacturing, infrastructure, building, media and entertainment, and wireless data services fields. Autodesk‘s solutions help customers create, manage and share their data and digital assets more effectively. As a result, customers turn ideas into competitive advantage, become more productive, streamline project efficiency and maximize profits.

Founded in 1982, Autodesk is headquartered in San Rafael, California. For additional information about Autodesk, please visit

www.autodesk.com

.

Autodesk, Flame, Inferno and Maya are registered trademarks or trademarks of Autodesk, Inc./Autodesk Canada Co. in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders.

© 2006 Autodesk, Inc. All rights reserved

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