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Honda Spokesman Patrick Warburton Returns for ‘Happy Honda Days’ Campaign, Features Nine TV Spots

Today Honda’s integrated, national “Happy Honda Days” campaign returns, this time with Honda spokesman Patrick Warburton as the lighthearted voice of holiday savings. Developed by Honda’s long-standing agency of record, RPA, the sales event’s campaign emphasizes the incredible holiday savings and incentives Honda is offering on a wide selection of models across nine TV spots and a robust online campaign.

The “Happy Honda Days” campaign follows the extensive

“Good Reasons”

campaign, also starring Warburton, which aired earlier this year and emphasized the high quality of the automaker’s full line of vehicles. “Patrick is the perfect voice to continue Honda’s no-nonsense dialogue about all the good reasons to buy a Honda, with the best reason of all being the outstanding prices,” said Jenny Howell, manager of Honda Regional Marketing for American Honda Motor Co., Inc. “He speaks to the consumer about our vehicles with the straightforward honesty that they have come to expect from our brand.”

With a focus on the zero-dollars down payment and zero dollars due at lease signing messaging, Warburton adds his droll-but-candid Honda pitch across a range of holiday auto-ad mainstays. He challenges the craftsmanship of elves by discarding a broken robot and emphasizing that high-quality Hondas are human-made in “Elves;” and mocks the luxury carmaker holiday habit of promoting cars as gifts in “Car Gift.”

“The return of Happy Honda Days presented the perfect opportunity to again leverage Patrick’s presence as the voice of Honda,” said RPA SVP/GCD Jason Sperling. Additional spots feature Warburton getting a bit too close to the camera (“Giant Offer”), invoking an orchestra and an oversized hourglass to encourage a last-minute rush to catch Happy Honda Days deals (“Sense of Urgency”) and dressing a dog up in reindeer antlers (“The Holiday Angle”).

Spots will run on network and spot TV programming across ABC, CBS, NBC and CW, including during “Desperate Housewives,” “Pan Am,” “2 Broke Girls,” “60 Minutes,” “Prime Suspect,” “The Office,” “Ringer” and “Gossip Girl.” Ads will run in top automobile websites, including Car and Driver, Automobile, Consumer Guide Automotive, Edmunds, Motor Trend, Road & Track, AOL Autos, Automotive.com, Cars.com, Kelley Blue Book, Facebook, Google, Bing, MSN Autos, Source Interlink Media, Jumpstart, Vehix and Yahoo! Autos.

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Credits

Agency: RPA

EVP, ECD: Joe Baratelli

SVP, GCD: Jason Sperling

Senior AD: Hobart Birmingham

Senior CW: Perrin Anderson

AD: Brian Farkas

CW: Tylynne McCauley

AD: Cheston Kwan

Junior CW: Josh Hill

SVP, Executive Producer: Gary Paticoff

Production Company: Drive-Thru

Director: Tim Kendall

DP: Neil Shapiro

Executive Producer: Mark Setterholm

Line Producer: Deven LeTendre

Production Designer: Mark Behn

Editorial Company: The Reel Thing, Inc.

Editor: Sally Banta (“Holiday Ad,” “Fake Joy,” “Giant Offers,” “Sense of Urgency”)

Editor: Lance Pereira (“Elves,” “Best of Times,” “I’m Back,” “Holiday Angle,” “Car Gift”)

Executive Producer: Doug Klekner

Assistant Editor: Scott Deerborne

Music Company: Mophonics

Executive Producer: Michael Frick

Head of Prod: Shelley Altman

Creative Director: Stephan Altman

About RPA

RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA’s client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino. For more information, visit

http://www.rpa.com

.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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