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The Hollywood Post Alliance(r) Engineering Excellence Award Opens Call For Entries

Outstanding Engineering Technologies for Post Production Sought for Revered Honor

(Los Angeles, CA)

The Hollywood Post Alliance

has announced the 2012 Call for Entries for its coveted Engineering Excellence Award. The Engineering honor showcases inventors, manufacturers, vendors and/or peer post production companies for outstanding product or technology application offerings. Valid offerings may include products or processes, and must represent a step forward for its industry beneficiaries.

The HPA Engineering Excellence Award

is recognized as one of the most important technology honors in the post production industry.

The Engineering Excellence Award spotlights the companies and individuals who draw upon technical and creative ingenuity and apply it to real world post production demands. The Engineering Excellence Award will be bestowed as part of the Seventh Annual HPA Awards, a gala event set for early November in Los Angeles, CA.

Launched in 2006, the HPA Awards have become the standard by which creative and technical excellence in the art, science and craft of post production is measured. The Engineering honor has been considered a crucial part of the HPA Awards from its inception. The 2011 winners included Sony for the OLED Monitor, Lightcraft for Previzion, Dolby for the Professional Reference Monitor and IBM for Linear Tape File System.

In addition to the Engineering Excellence Award, the HPA Awards honor important post production categories including: Outstanding Color Grading using a DI process for feature film, as well as Outstanding Color Grading for television and commercials; and Outstanding Editing, Sound, and Compositing for feature film, television and commercials. The Call for Entries for The HPA Judges Award for Creativity and Innovation in Post Production, which recognizes companies and individuals who have demonstrated a notable step in post production from a technical, creative or efficiency perspective, have also opened.

Complete rules, guidelines and entry information are available at:

. Submissions for the Engineering Excellence Award will be accepted through June 22, 2012. For more information about the HPA Awards, visit

or call 213.614.0860.

About the Hollywood Post Alliance(r)

Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards

The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance.

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Media Contact:
Ignite strategic communications
p: 818.303.8088
Christine Purse,

Mimi Rossi,