Hollywood Post Alliance(r) Awards Gain NAB Show Sponsorship

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NAB Show Sponsors Engineering Excellence Category in Industry Award Show

hpa-logo-2010-bw.jpg

(Los Angeles, CA)

The Hollywood Post Alliance

has announced today that the

NAB Show

has come on board as sponsor of the HPA(r) Engineering Excellence Award category in the

HPA Awards

. The Awards, which launched five years ago, were designed to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. The HPA Awards honor twelve craft categories, and also give awards for Lifetime Achievement, Creativity and Innovation, and Engineering Excellence. NAB Show will sponsor the 2010 Engineering Excellence Award as well as spotlight HPA Winners in the Post Pit at the NAB Show in Las Vegas, April 11-14, 2011. Chris Brown, Executive Vice President, Conventions and Business Operations, of NAB announced the affiliation. "We see the Hollywood Post Alliance at the heart of the post industry, building community and communicating crucial information. The Engineering Excellence Award is one of the most esteemed in the post industry, and we are proud to sponsor something that has such resonance in the community of working post production experts. We are really looking forward to hosting the winners at the Post Pit at the 2011 NAB Show." In announcing the sponsorship, HPA President Leon Silverman commented, "The HPA is very proud to be working with the NAB Show. Their sponsorship and presentation of the Engineering Excellence Award Sponsored by the NAB Show represents a very important partnership for the Hollywood Post Alliance. The HPA Engineering Excellence Award is a sought-after honor in post production, and there is literally no organization better aligned with the mission of the Awards than NAB. In addition, we look forward to working closely with the NAB Show to provide an opportunity for the best and most innovative post production technology to be featured in the Post Pit in the South Hall of the Convention Center on Wednesday, April 14. The 2010 winners of the HPA Awards will be announced during a celebratory evening on November 11th, 2010 at the Skirball Cultural Center in Los Angeles, CA. David Dziedzic, Senior Vice President of Business Operations, from NAB will be on hand to bestow the coveted Engineering honors to ARRI, Cine-tal and Digital Vision. On that evening, two other special honors will be bestowed: The Lifetime Achievement Award and the Judges Award for Creativity and Innovation in Post Production which will go to President of 20th Century Fox Feature Post Production Ted Gagliano, and the HPA Judges Award for Creativity and Innovation in Post Production will be awarded to FotoKem, Gradient Effects, Light Iron Digital and Reliance MediaWorks. For complete information please visit

www.hpaawards.net

, call the HPA at 213.614.0860 or write

info@hpaawards.net

.

About the Hollywood Post Alliance(r)

Hollywood Post Alliance (HPA(r)) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA Awards(r)

The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. The HPA Awards will be presented with generous support from Premier Sponsors:

Avid

,

HP

and

NAB Show

; Bronze Sponsors:

Company 3

,

Encore Hollywood

,

Method Studios

,

Panasonic

,

Quantel

; and Supporting Sponsors:

AJA Video Systems

,

Modern VideoFilm

,

PRECO

and

SAN Solutions

.

About NAB Show

The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at

www.nabshow.com

. # # # Media Contact: Chris Purse ignite strategic communications 818.303.8088

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