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Hollywood Center Studios Appoints Cole to Head Virtual Broadcast Services


Hollywood Center Studios

has appointed Jerry Cole to the newly-created post of Director of Virtual and Broadcast Services. Cole, whose background includes posts with AOL, GlobeCast and Warner Bros., will oversee a department that provides virtual production services for webcasts, broadcast and television production. Cole will focus on developing new business and on growing the studio’s virtual production resources.

“Jerry brings deep, hands-on experience in virtual production and a clear vision for how to grow that aspect of our business,” said Hollywood Center Studios Executive Vice President and COO Tim Mahoney. “Our clients will feel very confident in working with him and embracing this new technology.”

Cole previously served as Head of Business Development at Hayden Studios, a Culver City, California production studio. Prior to that, he served as Director of Technical Operations for AOL Creative Productions. His background also includes service as Director of Production Operations & Special Projects at GlobeCast and Director of Digital Compression Operations at Warner Bros. Cole began his career in graphics design and earned an Emmy Award for his work for CBS’s coverage of the 1994 Winter Olympics.

Hollywood Center Studios’ Virtual Services includes a newly-expanded Virtual Production Studio equipped with a high definition virtual set system. The studio also maintains some of the largest permanent green screen stages in Hollywood. Virtual production technology, which places talent into 3-dimensional virtual sets, can be used as a standalone solution or in combination with traditional production techniques as a cost-effective way to produce pilots, talk shows, news and sports broadcasts and many other types of programming.

“We provide a virtual toolkit that can be configured in many ways to suit a production’s creative requirements and budget,” said Cole. “We combine that with the resources, experience and responsive service that Hollywood Center Studios in known for and the results are wonderful.”

About Hollywood Center Studios

Hollywood Center Studios is among the largest independently owned and operated productions studios in Hollywood. The studio features 11 full-service sound stages (silent air, audience rated), a dedicated green screen stage, a virtual set stage, and a variety of related services to support productions of all type and scope. The studios’ stages are in use every day in the production of television shows, feature films and commercials by leading studios and production companies from Hollywood and around the world.
Founded in 1919, Hollywood Center Studios has been in continuous operation for more than 90 years and its history mirrors the development of the film and television industry itself. It has provided a home to scores of legendary filmmakers from Howard Hughes to Francis Ford Coppola, and hosted hundreds of memorable productions from such classics as I Love Lucy, Petticoat Junction and Mr. Ed to such current favorites as The Wizards of Waverly Place and The Suite Life on Board.
Hollywood Center Studios is located at 1040 N. Las Palmas Avenue, Los Angeles, California 90038. For more information, call (323) 860-0000 or visit