Hitachi Delivers Three SK-3020P HDTV Studio Cameras To Buffalo State

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WOODBURY, NEW YORK, January 30, 2008 – Buffalo State College, State University of New York (SUNY), recently upgraded its broadcast studio facilities with three new Hitachi SK-3020P HDTV studio cameras. The cameras are used by Buffalo State’s Instructional Resources (IR) television department to produce multi-camera programs that satisfy the college’s instructional, administrative, and community relations needs. In May 2007, Buffalo State received three new Hitachi SK-3020P cameras, which were installed the following month and put into service in time for the fall semester. �We’re very pleased with the technical performance of these cameras, and the picture quality is excellent,� said David Ross, chief television engineer at Buffalo State. The IR team—which includes David Ross; Pat Trinkley and Ken Giangreco, both producers, directors, and editors; and Paul Smith, engineer—was very impressed with the customer service they received from Sean Moran and Emilio Aleman, Northeast Regional sales representatives for Hitachi Kokusai Electric America. “They took the time to bring a few cameras to us and demoed them here in our studio. They also spent the afternoon asking us about our plans and taking copious notes to ensure that the new cameras would suit our needs,� said Ross. “They even made minor modifications—such as adjusting the inputs and outputs—to align the cameras’ capabilities with our specific production requirements.� Buffalo State’s Hitachi SK-3020P cameras came equipped with Canon HD lenses, eight-inch viewfinders, and four returns that enable the cameraman to toggle a switch to see other HD/SD signals in the viewfinder, such as the teleprompter or a split screen, in addition to what is captured by the camera. The camera returns carry select production signals from the switcher to the cameras, providing the operators with information on how to compose their shots. “At Hitachi, we’re driven to give our customers the best price/performance value in HD cameras,� said Sean Moran, national sales manager for broadcast and professional products at Hitachi Kokusai Electric America, in Woodbury, NY. “The SK3020P, as well as all of the models in our SK series, have been designed to offer a wide range of features at affordable prices.� While the cameras are switchable between 1080i & 720p with superior cross-conversion, SDTV 480i outputs are standard and always available. Buffalo State currently produces its programs in 480i (4:3 SD) primarily because its Thomson Grass Valley Zodiac switcher is configured for SD. Also, the Avid Deko 1000 graphics engine is also a SD device, although there is an upgrade path to HD available for it. With respect to the infrastructure, the new Harris Platinum router is a 3 Gigabit router that is already capable of handling signals of HD resolution and beyond–and ready to build upon when the IR team and Buffalo State are ready. “Our facility infrastructure also includes a fiber optic network that enables camera signals to be delivered from remote locations. Our intention is to use the cameras at other sites around campus, such as the sports complex, auditoriums, and lecture halls, and backhaul the signals over fiber to our control room,� said Ross. “These HD cameras are portable, with remarkable light sensitivity, and they’re already fiber-backed. These capabilities make them very responsive and versatile in any production situation,� said Ross. “We consider these cameras to be an excellent investment that will serve us well into the future as we complete our transition to HDTV production.� At Buffalo State, the new Hitachi cameras reside in the larger of two studios, which measures 43 x 28 feet. Professional camera operators run the cameras because their purpose is to support the video production needs of the college rather than student training. IR has produced programs on behalf of the athletic department, faculty, and school administration, as well as a Buffalo State community affairs program on small business development that airs on local Buffalo cable stations. About Buffalo State Located in Buffalo, N.Y., Buffalo State is the largest comprehensive college in the State University of New York (SUNY) system. Founded in 1871, the college offers more than 135 undergraduate and 63 graduate programs in the arts, sciences, professions and education. Each year more than 11,000 students attend Buffalo State for its varied academic programs, applied learning opportunities, affordable tuition, and metropolitan location. For more information, visit

. For press inquiries, contact: Phyllis Camesano, director of public relations for Buffalo State at 716-878-4325.. About Hitachi Kokusai Electric America Hitachi Kokusai Electric America, Ltd. designs, manufacturers and markets video cameras, digital transmission and recording for the broadcast television, cable, video production, and industrial vision markets. For more information, please call (516) 921-7200 or contact Hitachi's web site at

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